Non Toxic Air Freshener Plug in

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months

260K

Growth, 90 days vs prior 90

+6.5%

Conversion, latest week

3.7%

Market size, estimated

$194Ka year

Peak month

August1.7× the quietest month

Top search term

enviroscent137K searches a year

Listings sell for $20.04 on average, from $7.79 to $43.28. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $20.04 that is $5K to $10K a year per listing.

Average price

$20.04inside the $15 to $100 sweet spot

Price range

$7.79–$43.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

1.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #131 within Air Fresheners. It carries 1,550 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

20.9%

Average rank

#131in Air Fresheners

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

1,550per listing

Listings tracked

28

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

5Amazon's first-year sales bar

Average brand age

52 months