Non Toxic Air Freshener

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+23.3%

Conversion, latest week

6.0%

Market size, estimated

$1.2Ma year

Peak month

November3.2× the quietest month

Top search term

fresh wave205K searches a year

Listings sell for $18.70 on average, from $5.04 to $54.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $18.70 that is $28K to $37K a year per listing.

Average price

$18.70inside the $15 to $100 sweet spot

Price range

$5.04–$54.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,500–2,000

Revenue per listing a year

$28K–$37K

Returns

0.5%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #86 within Air Fresheners. It carries 9,881 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

10.5%

Average rank

#86in Air Fresheners

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

9,881per listing

Listings tracked

27

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

50 months