non slip
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$33.30avg listing price — sweet spot $15–$100
Price range
Incredible$14.62–$75.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Good725avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Good$342K$342K/yr · 223K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, non slip is a $342K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
non slip market data
- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $333K–$416K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #226
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 75%
- Out of stock
- 0.6%
- Avg brand age
- 44 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Dycem85%
- MARS WELLNESS9%
- JIYUANCH4%
- Treela3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 15 weeks — -1.9% search growth over the last 90 days.Top non slip search terms
- dycem66K/yr
- non slip53K/yr
- dycem non slip material roll22K/yr
- dycem non slip mat13K/yr
- dycem non slip10K/yr
- dysmum non slip5K/yr
- dycem mat4K/yr
- dycem non-slip4K/yr
- dysum3K/yr
- dyson anti slip3K/yr
Top non slip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dycem Non-Slip Material Roll Blue 16 X 6.5 ft
Dycem$75.584.6★2,370 rev
Dycem - 50-1502B Non-Slip Material Roll Blue 8 X 3.25 ft
Dycem$29.644.6★2,370 rev
Mars Wellness Non Slip Silicone Grip Material Roll - Anti Slip Large Roll - 7.87 X 3 Feet - Cut to Size - Eating Aids Baking Crafts Table Counter Drawer or Any Surface - Blue
MARS WELLNESS$21.504.2★411 rev
Dycem Non-Slip Mat Ideal Daily Living Aid for Independent Living and Caregivers Designed to Address Stabilization and Gripping Problems Found Around the Home Blue Textured Pad 7-1/2 Diameter x 1/8
Dycem$15.304.7★240 rev
Dycem - 50-1591B Non-Slip Mat Ideal Daily Living Aid for Independent Living and Caregivers Designed to Address Stabilization and Gripping Problems Found Around The Home Blue Textured Pad 10 x 14 x 1/8
Dycem$37.574.3★150 rev
Newest
by launch date
JIYUANCH 1 Rolls Non Slip Material Roll 8 Inch x 3.25 ft Silicone Roll Cut to Size Blue Non Slip Mat Large Table Pads for Baking Drawer Crafts Counter Eating Aids Drawer
JIYUANCH$14.6242 rev
Treela 2 Rolls Non Slip Material Roll 8 Inch x 3.25 ft Silicone Roll Cut to Size Blue Non Slip Mat Large Table Pads for Baking Drawer Crafts Counter Eating Aids Drawer
Treela$24.5083 rev
Mars Wellness Non Slip Silicone Grip Material Roll - Anti Slip Large Roll - 7.87 X 3 Feet - Cut to Size - Eating Aids Baking Crafts Table Counter Drawer or Any Surface - Blue
MARS WELLNESS$21.50411 rev
Dycem Non-Slip Material Roll Blue 16 X 6.5 ft
Dycem$75.582,370 rev
Dycem - 50-1502B Non-Slip Material Roll Blue 8 X 3.25 ft
Dycem$29.642,370 rev
Trending
90-day click momentumDycem Non-Slip Material Roll Blue 16 X 6.5 ft
Dycem$75.584.6★
Mars Wellness Non Slip Silicone Grip Material Roll - Anti Slip Large Roll - 7.87 X 3 Feet - Cut to Size - Eating Aids Baking Crafts Table Counter Drawer or Any Surface - Blue
MARS WELLNESS$21.504.2★
Dycem Bulk Roll Matting 8 x 2 yd. Roll Blue Non-Slip Material Helps Improve Stabilization & Gripping Holds Plates & Bowls in Place Grip Jars When Opening Cabinet Liner Exercise Mat & More
Dycem$47.744.6★
Dycem - 50-1591B Non-Slip Mat Ideal Daily Living Aid for Independent Living and Caregivers Designed to Address Stabilization and Gripping Problems Found Around The Home Blue Textured Pad 10 x 14 x 1/8
Dycem$37.574.3★
Dycem Non-Slip Mat Ideal Daily Living Aid for Independent Living and Caregivers Designed to Address Stabilization and Gripping Problems Found Around the Home Blue Textured Pad 7-1/2 Diameter x 1/8
Dycem$15.304.7★
What buyers say about non slip
What buyers praise and complain about, mined from review topics.What buyers love
“Works great”
“Grip helps open many things”
“Good quality”
“using this it is very useful”
“Everything as described”
“It holds plates”
“Cleaned it a bit with some isoprophyl alcohol and it's alright”
“They are easy to wash”
What buyers complain about
“the dycem material kind of sticks to it without any adhesive”
“Yes, it is cheaper than Dycem, and there is a reason why it is cheaper”
“This product DOES NOT STOP ANYTHING from sliding”
“Very small”
“It is not as strong a hold as it could be”
“hard to keep it clean due to constant accidents”
“The dycem material does seem prone to sticking to dirt/dust/etc”
“spills from the dish moving around”
Top return reasons
Common questions
- Is non slip profitable to sell on Amazon United States?
- The niche generates $342K/yr across 8 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the non slip niche?
- 4 brands and 19 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in non slip?
- Top complaints mined from reviews: Adhesion/Stickiness, Value For Money, Grip. The return rate is 1.4%.
- What does it cost to enter the non slip niche?
- Listings span $14.62–$75.58; the average listing price is $33.30 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.