Non Scratch Wire Dishcloth
Skip itPrices mostly outside the sweet spot ($4.09–$9.83) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Okay$264K$264K/yr · 409K searches
Review moat
Okay2,163.18avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$6.49avg listing price — sweet spot $15–$100
Growth
Bad-28.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.09–$9.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Is non scratch wire dishcloth profitable on Amazon?
According to Flapen's Amazon United States niche tracking, non scratch wire dishcloth is a $264K/yr Amazon United States market (409K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Jul. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
non scratch wire dishcloth market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- $260K–$325K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 1.7%
- Avg brand age
- 40 months
- Avg seller age
- 182 days
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
19
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
23%
- Forggon28%
- UAFAP13%
- Navona12%
- Wangjinpeng11%
- XANGNIER7%
- Aidoclip6%
non scratch wire dishcloth demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.2% search growth over the last 90 days.Peak months: Jan, Jul · busiest ÷ quietest = 1.9×
Top non scratch wire dishcloth search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- non scratch wire dishcloth98K/yr
- wire dishwashing rag75K/yr
- metal dish cloth31K/yr
- mesh dish cloth17K/yr
- wire cloth13K/yr
- cleaning cloth kit6K/yr
- wire dishcloth39K/yr
- dishwashing rags21K/yr
- steel wire dishcloth11K/yr
- metallic fiber cleaning cloth4K/yr
Top non scratch wire dishcloth products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Forggon12 Pcs New Upgrade 3-Layer Metal Dish Cloth No Scratches and No Odor Multipurpose Wire Dishwashing Rag for Wet and Dry Kitchen Cleaning DishRags Sinks Dishes Stove Top Dimensions(7.08X8.86)
Forggon$6.574.4★5,799 rev
UAFAP 12 PCS Non Scratch Wire Dishcloth Cleans Fast Without Scratching Stands Up to Stuck-on Grime Multi-Surface Safe Wire Dishwashing Rag Cleaning Power for Everyday Jobs 7.87 x 7.87
UAFAP$5.944.4★2,543 rev
12 PCS 3-Layer Non-Scratch Wire Dishcloths Reusable Quick-Dry Metal Dishwashing Rags for Wet and Dry Use Multipurpose Cleaning Cloths for Dishes Pots Pans Sinks and Stove Tops 7.87 x 7.87 in
Wangjinpeng$5.954.3★4,684 rev
Navona 12 Pcs New Upgrade Steel Wire Dishcloth Triple-Layer Steel Wire Cleaning Cloth Powerful Cleaning Non-Scratch Wire Dishcloth Rag for Cookware Sinks Dishes Stove Tops
Navona$6.404.3★6,064 rev
XANGNIER 8 Pcs Multipurpose Wire Dishwashing Rags New Upgrade Non Scratch Wire Dishcloth Steel Wool Cleaning Cloths Multi Purpose Metal Mesh Miracle Cleaning Cloths for Kitchen Dishes Sink
XANGNIER$4.094.0★1,686 rev
Newest
by launch date
12 Pcs New Upgrade 3-Layer Metal Dish Cloth No Scratches Wire Cleaning Cloth Reusable Multipurpose Wire Dishwashing Rag for Kitchen Cleaning Cloths Sinks Dishes Stove Top Dimensions 7.87 x 7.87
Keith Lun$5.8157 rev
![Vhalyx 12pcs Scratch-Free Steel Dishcloths. Reusable Quick-Dry Odorless. Perfect for Dishes Sinks cookware. 7.87x7.87. (12 Light Gray Large) (12pcs[Double Layer Silver] 7.877.87inch)](https://m.media-amazon.com/images/I/61FekGgs5SL.jpg)
Vhalyx 12pcs Scratch-Free Steel Dishcloths. Reusable Quick-Dry Odorless. Perfect for Dishes Sinks cookware. 7.87x7.87. (12 Light Gray Large) (12pcs[Double Layer Silver] 7.877.87inch)
Vhalyx$5.2877 rev
20 Pcs New Upgrade 3-Layer Metal Dish Cloth No Scratches Wire Cleaning Cloth Reusable Multipurpose Wire Dishwashing Rag for Kitchen Cleaning Cloths Sinks Dishes Stove Top Dimensions 7.87 x 7.87
INFICRIME$6.78341 rev
HAUHAUJUS Non Scratch Wire Dishcloth Wire Dishwashing Rags Silver Mesh Dish Cloths Reusable Metal Mesh Cleaning Cloths Cookware Sinks Stove Tops 24 PCS (7.87X7.87)
HAUHAUJUS$6.80169 rev
UAFAP 12 PCS Non Scratch Wire Dishcloth Cleans Fast Without Scratching Stands Up to Stuck-on Grime Multi-Surface Safe Wire Dishwashing Rag Cleaning Power for Everyday Jobs 7.87 x 7.87
UAFAP$5.942,543 rev
Trending
90-day click momentum12 Pcs New Upgrade 3-Layer Metal Dish Cloth No Scratches Wire Cleaning Cloth Reusable Multipurpose Wire Dishwashing Rag for Kitchen Cleaning Cloths Sinks Dishes Stove Top Dimensions 7.87 x 7.87
Keith Lun$5.814.3★
Vhalyx 12pcs Scratch-Free Steel Dishcloths. Reusable Quick-Dry Odorless. Perfect for Dishes Sinks cookware. 7.87x7.87. (12 Light Gray Large) (12pcs[Double Layer Silver] 7.877.87inch)
Vhalyx$5.284.0★
WYDZKJ 12Pack Multipurpose Wire Dishwashing Rags Upgrade Non Scratch Wire Dishcloth Silver Mesh Dish Cloths Reusable Metal Mesh Cleaning Cloths Steel Scrub Rags for Kitchen/Stove/Oven/Bath
WYDZKJ$9.834.4★
HAUHAUJUS Non Scratch Wire Dishcloth Wire Dishwashing Rags Silver Mesh Dish Cloths Reusable Metal Mesh Cleaning Cloths Cookware Sinks Stove Tops 24 PCS (7.87X7.87)
HAUHAUJUS$6.804.5★
Double Layer Steel Wire Dishcloth 20 Pcs Double-Layer Steel Wire Cleaning Cloth Powerful Cleaning Non-Scratch Wire Dishcloth Rag for Cookware Sinks Dishes Stove Tops (7.87x7.87) New Upgrade
SYNTRIFYX$7.154.4★
What reviews say buyers love and hate about non scratch wire dishcloth
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans Great”
“Appear to be well-made and very affordable”
“Non scratch”
“Extremely durable”
“Good Value”
“As advertised”
“Efficient”
“Easy to use”
“These are the best wash clothes”
“Gentle on the skin”
What buyers complain about
“Dont really clean”
“Doesn't work as described”
“False advertisement”
“This is not the same quality as the ones I previously bought”
“Theyre bigger than I thought they would be”
“Cheaply made not worth the money”
“inch thick after opening”
“Falls apart”
“There are actually more spaces than material”
“They didn't take off the stains I was hoping they would so I took a star off for that”
Top return reasons
Common non scratch wire dishcloth questions
- Is non scratch wire dishcloth profitable to sell on Amazon United States?
- The niche generates $264K/yr across 17 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the non scratch wire dishcloth niche?
- 15 brands and 19 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in non scratch wire dishcloth?
- Top complaints mined from reviews: Ease Of Cleaning, Functionality-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
- When does demand for non scratch wire dishcloth peak?
- Demand peaks in Jan–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the non scratch wire dishcloth niche?
- Listings span $4.09–$9.83; the average listing price is $6.49 (sweet spot $15–$100). The average incumbent carries 2,163 reviews — the moat a new listing must climb.