Is non mint toothpaste for adults profitable to sell on Amazon United States?

The niche generates $76K/yr across 33 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the non mint toothpaste for adults niche?

20 brands and 633 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in non mint toothpaste for adults?

Top complaints mined from reviews: Value For Money, Oral Hygiene, Ingredients-Overall. The return rate is 0.3%.

When does demand for non mint toothpaste for adults peak?

Demand is steady year-round — the busiest month runs 1.1× the quietest.

What does it cost to enter the non mint toothpaste for adults niche?

Listings span $3.18–$21.60; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 8,099 reviews — the moat a new listing must climb.

Non Mint Toothpaste for Adults

Worth a look

Shows low returns (0.3%), but a small market ($76K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.22

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$3.18–$21.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Review moat

Bad8,099.48

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$76K

$76K/yr · 144K searches

Signals No Dominant Brand

Is non mint toothpaste for adults profitable on Amazon?

According to Flapen's Amazon United States niche tracking, non mint toothpaste for adults is a $76K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

non mint toothpaste for adults market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $73K–$98K; units × avg price
Conversion rate: 4.3%
Avg BSR: #270
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 2.5%
Avg brand age: 58 months
Avg seller age: 141 days

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

633

Top-5 brand share

53%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

40%

Cleure14%
Boka14%
Dr. Bob9%
Davids8%
RED SEAL8%
hello7%

non mint toothpaste for adults demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.1×

Open Trend

Top non mint toothpaste for adults search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

non mint toothpaste for adults40K/yr -7.4%4.0% conv.
non mint toothpaste30K/yr +5.2%2.9% conv.
mint free toothpaste13K/yr -2.1%4.6% conv.
toothpaste non mint9K/yr +11.1%3.7% conv.
mint free toothpaste for adults9K/yr +3.8%4.8% conv.
toothpaste not mint8K/yr +11.6%3.6% conv.
non mint whitening toothpaste6K/yr +23.2%1.6% conv.
non-mint toothpaste for adults8K/yr -29.7%2.5% conv.
no mint toothpaste6K/yr -11.1%3.2% conv.
toothpaste without mint4K/yr +10.4%4.8% conv.

All search terms

Top non mint toothpaste for adults products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cleure Original Fluoride Free Toothpaste Flavor Free SLS Free Mint Free for Adults with Sensitive Mouth (4 oz Tube)

Cleure$12.934.4★2,244 rev

Dr. Bob Unflavored Toothpaste - Anticavity Fluoride Gel for Sensory & Taste Sensitivity Dentist-Formulated Xylitol Toothpaste for Adults Kids & Toddlers Gentle SLS-Free Oral Care 4 oz 1-Pack

Dr. Bob$10.474.6★2,000 rev

Red Seal Herbal & Mineral Fluoride Free Lemon Toothpaste - Mint Free Toothpaste for Adults - Vegan Friendly Cruelty Free No Artificial Colors or Flavors NATRUE Certified Natural SLS Free 3.53 oz

RED SEAL$9.234.5★508 rev

Dr. Whites Cherry Bloom Whitening Toothpaste for Sensitive Teeth | Fruit by Design Fluoride-Free with Nano Hydroxyapatite | Enamel Repair | Mint-Free Dentist-Formulated

Dr. White's Bright Whites$13.504.4★39 rev

MySweetSmile Strawberry Toothpaste Advanced Fluoride Formula Strengthens Enamel & Prevents Cavities Dentist-Approved & Enamel-Safe IndyBest Award-Winning Brand - Makes Brushing Fun Again - 60g

MySweetSmile$12.954.0★176 rev

Newest

by launch date

Georganics Fluoride Free Toothpaste Fennel 2.6fl oz Mint Free Toothpaste - hydroxyapatite Enamel Care - Natural Vegan Toothpaste - Sensitive Teeth - Plastic Free Aluminium Tube

Georganics$7.7243 rev

5mo ago

Hello Naturally Whitening Anticavity Fluoride Toothpaste 5 Oz Tube Natural Whitening Toothpaste with Coconut Oil Whitens Naturally and Helps Remove Surface Stains SLS Free Vegan Mint 3 Pack

hello$15.02114 rev

7mo ago

Cocoshine 15% Nano-Hydroxyapatite Formula Toothpaste by Cocolab Fluoride-Free with Xylitol & Coconut Oil Sensitive Teeth Whitening Formula for Adults & Kids Mint 4 oz

Cocolab$14.48437 rev

8mo ago

Dr. Whites Cherry Bloom Whitening Toothpaste for Sensitive Teeth | Fruit by Design Fluoride-Free with Nano Hydroxyapatite | Enamel Repair | Mint-Free Dentist-Formulated

Dr. White's Bright Whites$13.5039 rev

11mo ago

Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)

SENSODYNE PRONAMEL$7.811,836 rev

1y ago

What reviews say buyers love and hate about non mint toothpaste for adults

What buyers praise and complain about, mined from review topics.

What buyers love

Oral Hygiene14%

“Good for teeth”

Tooth Brightening13%

“my teeth are visibly whiter”

Quality-Overall10%

“A+ quality”

Value For Money8%

“Excellent price”

Tooth Sensitivity7%

“doesnt make my teeth sensitive”

Taste-Overall6%

“Good taste”

Cleansing6%

“Clean feeling”

Flavor4%

“Mild flavor”

Advertised Vs Actual Product3%

“As Described”

Ease Of Cleaning2%

“Cleans great”

What buyers complain about

Value For Money10%

“A little expensive”

Oral Hygiene8%

“my dentist didnt like it”

Ingredients-Overall4%

“I have no idea what ingredient caused this”

Taste-Overall4%

“Horrible taste”

Advertised Vs Actual Product4%

“False Advertising”

Ease Of Cleaning4%

“What a mess”

Ease Of Use4%

“Hard to open”

Tooth Brightening4%

“Does not whiten”

Functionality-Overall4%

“No results for me”

Tooth Sensitivity3%

“Made teeth sensitive”

Top return reasons

Advertised Vs Actual Product19%

Ingredients-Overall8%

Taste-Overall7%

Value For Money7%

Functionality-Overall6%

Flavor6%

Tooth Brightening5%

Size-Overall5%

Tooth Sensitivity5%

Leak-Proof4%

Common non mint toothpaste for adults questions

Is non mint toothpaste for adults profitable to sell on Amazon United States?: The niche generates $76K/yr across 33 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the non mint toothpaste for adults niche?: 20 brands and 633 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in non mint toothpaste for adults?: Top complaints mined from reviews: Value For Money, Oral Hygiene, Ingredients-Overall. The return rate is 0.3%.
When does demand for non mint toothpaste for adults peak?: Demand is steady year-round — the busiest month runs 1.1× the quietest.
What does it cost to enter the non mint toothpaste for adults niche?: Listings span $3.18–$21.60; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 8,099 reviews — the moat a new listing must climb.