non mint mouthwash
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.80avg listing price — sweet spot $15–$100
Price range
Great$6.37–$44.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$502K$502K/yr · 201K searches
Review moat
Okay3,970avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, non mint mouthwash is a $502K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
non mint mouthwash market data
- Units sold / yr
- 25K–30K
- avg 6,000–8,000/product
- Revenue / yr
- $445K–$534K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
56
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Listerine96%
- Amazon Basics4%
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -7.5% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 6.6×
Top non mint mouthwash search terms
- listerine original44K/yr
- listerine original mouthwash21K/yr
- listerine mouthwash original24K/yr
- yellow listerine16K/yr
- original listerine mouthwash15K/yr
- original listerine9K/yr
- non mint mouthwash10K/yr
- brown listerine10K/yr
- yellow listerine for fungus6K/yr
- listerine original antiseptic mouthwash5K/yr
Top non mint mouthwash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1 L
Listerine$6.834.8★9,275 rev
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1L X 2
Listerine$13.894.8★2,651 rev
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1.5 L
Listerine$44.094.8★2,651 rev
Amazon Basics Antiseptic Mouthwash Original Flavor Fights Plaque and Gingivitis 1.5 Liter 50.7 ounce (Pack of 1) (Previously Solimo)
Amazon Basics$6.374.5★1,303 rev
Newest
by launch dateListerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1L X 2
Listerine$13.892,651 rev
Amazon Basics Antiseptic Mouthwash Original Flavor Fights Plaque and Gingivitis 1.5 Liter 50.7 ounce (Pack of 1) (Previously Solimo)
Amazon Basics$6.371,303 rev
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1.5 L
Listerine$44.092,651 rev
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1 L
Listerine$6.839,275 rev
Trending
90-day click momentumListerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1L X 2
Listerine$13.894.8★
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1 L
Listerine$6.834.8★
Listerine Original Intense Antiseptic Oral Care Mouthwash to Kill 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis ADA-Accepted Mouthwash Intense Original Flavored Oral Rinse 1.5 L
Listerine$44.094.8★
Amazon Basics Antiseptic Mouthwash Original Flavor Fights Plaque and Gingivitis 1.5 Liter 50.7 ounce (Pack of 1) (Previously Solimo)
Amazon Basics$6.374.5★
What buyers say about non mint mouthwash
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Great value”
“breath smell good”
“It works as advertised”
“Clean and refreshes”
“It is incredibly effective”
“This is a really big bottle”
“Powerful germ-killing formula”
“have for many decades”
“Works as Designed”
What buyers complain about
“The product I received had a smell”
“I bought this same product 5 times previously this is the first time the bottle came smaller the one I ordered is supposed to be 1.5 litters I just clicked to reorder”
“cheaper”
“I woke up with worse breath than usual”
“There was liquid spilled into the box”
“I have found that Amazon brand products tend to be of questionable quality”
“Not user friendly for seniors”
“I almost gave up at first because it made my mouth dry”
“less strong than mint version”
“It burns as first”
Common questions
- Is non mint mouthwash profitable to sell on Amazon United States?
- The niche generates $502K/yr across 4 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the non mint mouthwash niche?
- 2 brands and 56 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in non mint mouthwash?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- When does demand for non mint mouthwash peak?
- Demand peaks in Sep–Oct; the busiest month runs 6.6× the quietest.
- What does it cost to enter the non mint mouthwash niche?
- Listings span $6.37–$44.09; the average listing price is $17.80 (sweet spot $15–$100). The average incumbent carries 3,970 reviews — the moat a new listing must climb.