Is non drowsy benadryl profitable to sell on Amazon United States?

The niche generates $188K/yr across 7 tracked products. 90-day search growth is +15.2%. Flapen's verdict: Skip it (37/100).

How competitive is the non drowsy benadryl niche?

3 brands and 94 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in non drowsy benadryl?

Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.0%.

When does demand for non drowsy benadryl peak?

Demand peaks in Jun–Aug; the busiest month runs 2.3× the quietest.

What does it cost to enter the non drowsy benadryl niche?

Listings span $4.12–$17.41; the average listing price is $8.96 (sweet spot $15–$100). The average incumbent carries 22,812 reviews — the moat a new listing must climb.

non drowsy benadryl

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+15.2%

90-day search growth — must beat 0% to launch

Market size

Okay$188K

$188K/yr · 191K searches

Avg price

Okay$8.96

avg listing price — sweet spot $15–$100

Price range

Bad$4.12–$17.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad22,811.86

avg incumbent reviews — the moat a new listing must climb

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, non drowsy benadryl is a $188K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Aug. Verdict: Skip it — 37/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

non drowsy benadryl market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: $179K–$224K; units × avg price
Conversion rate: 11.0%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Benadryl82%
Amazon Basic Care10%
Allegra8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.

Peak months: Jun, Aug · busiest ÷ quietest = 2.3×

Open Trend

Top non drowsy benadryl search terms

non drowsy benadryl56K/yr +18.7%4.1% conv.
benadryl non drowsy30K/yr +36.2%7.4% conv.
benadryl extra strength25K/yr +3.0%13.6% conv.
benadryl non drowsy adults17K/yr -18.2%6.1% conv.
extra strength benadryl12K/yr +13.3%15.3% conv.
non-drowsy benadryl9K/yr +60.3%1.2% conv.
non drowsy benadryl for adults11K/yr +27.2%4.8% conv.
allergic reaction medicine8K/yr +53.3%5.4% conv.
benadryl extra strength tablets6K/yr -5.7%13.8% conv.
benadryl non-drowsy4K/yr +3.2%1.2% conv.

All search terms

Top non drowsy benadryl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count

Benadryl$8.064.8★5,857 rev

Benadryl Liqui-Gels Allergy Medicine Dye-Free Liquid Gel Capsules with 25 mg of Diphenhydramine HCl Antihistamine for Relief of Allergy & Cold Symptoms Like Runny Nose & Sneezing 24 ct

Benadryl$7.124.8★16,920 rev

Amazon Basic Care Allergy Relief Diphenhydramine HCl 25 mg Antihistamine Tablets for Symptoms Due to Hay Fever and Upper Respiratory Allergies Mini-Tabs 100 Count

Amazon Basic Care$4.124.8★54,786 rev

Allegra Hives Antihistamine 24-Hour Tablets Non-Drowsy Hive Reduction and Hive Itch Relief 180 mg Fexofenadine HCI 30-Count

Allegra$17.414.6★3,482 rev

Benadryl Allergy Medicine for Adults and Children 6 Years and Older Ultratablets 25 mg Diphenhydramine HCl for Indoor and Outdoor Allergies Antihistamine Tablets 100 Count Size

Benadryl$13.794.8★31,799 rev

Newest

by launch date

Benadryl Extra Strength Relief Allergy Tablets 50 mg Diphenhydramine HCl 2X The Strength in One Pill Compared to 1 of the Ultratabs Works When You Need it Most 24 Count

Benadryl$8.065,857 rev

4y ago

Allegra Hives Antihistamine 24-Hour Tablets Non-Drowsy Hive Reduction and Hive Itch Relief 180 mg Fexofenadine HCI 30-Count

Allegra$17.413,482 rev

4y ago

Amazon Basic Care Allergy Relief Diphenhydramine HCl 25 mg Antihistamine Tablets for Symptoms Due to Hay Fever and Upper Respiratory Allergies Mini-Tabs 100 Count

Amazon Basic Care$4.1254,786 rev

7y ago

Benadryl Ultratabs Allergy Relief Medicine 25 mg Diphenhydramine HCl Antihistamine Tablets For Relief of Cold & Allergy Symptoms Like Sneezing Runny Nose & Itchy Eyes & Throat 24 ct

Benadryl$6.022,166 rev

11y ago

Benadryl Liqui-Gels Allergy Medicine Dye-Free Liquid Gel Capsules with 25 mg of Diphenhydramine HCl Antihistamine for Relief of Allergy & Cold Symptoms Like Runny Nose & Sneezing 24 ct

Benadryl$7.1216,920 rev

12y ago

What buyers say about non drowsy benadryl

What buyers praise and complain about, mined from review topics.

What buyers love

Allergies17%

“Helps with allergies”

Value For Money14%

“much less expensive”

Quality-Overall10%

“Always consistent with quality”

Efficiency10%

“Does its job”

Itch Relief9%

“It helped relieve itching”

Advertised Vs Actual Product8%

“As advertised”

Sleep Quality4%

“Sleeping great”

Sinus Relief2%

“Clears my sinuses”

Ease Of Use2%

“Convenient to use”

Pest/Insect Control2%

“Got it for mosquitoes works”

What buyers complain about

Allergies29%

“So itchy”

Functionality-Overall9%

“Not very Effective”

Itch Relief5%

“very itchy hives”

Dilute/Watery5%

“The consistency of water”

Sleep Quality4%

“Didnt like the drowsiness”

Value For Money3%

“Too much money”

Pest/Insect Control2%

“Useless doesnt help bug bites at all”

Smell2%

“I didnt know it had a fragrance”

Ease Of Use2%

“Impossible to open the cap”

Side Effects2%

“Absolutely no effect”

Top return reasons

Storage Capacity100%

Common questions

Is non drowsy benadryl profitable to sell on Amazon United States?: The niche generates $188K/yr across 7 tracked products. 90-day search growth is +15.2%. Flapen's verdict: Skip it (37/100).
How competitive is the non drowsy benadryl niche?: 3 brands and 94 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in non drowsy benadryl?: Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.0%.
When does demand for non drowsy benadryl peak?: Demand peaks in Jun–Aug; the busiest month runs 2.3× the quietest.
What does it cost to enter the non drowsy benadryl niche?: Listings span $4.12–$17.41; the average listing price is $8.96 (sweet spot $15–$100). The average incumbent carries 22,812 reviews — the moat a new listing must climb.