Non Chlorine Bleach
FailThe top 5 brands take 100% of clicks, so Non Chlorine Bleach is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $342K/yr224K searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 68%top-5 click share · 3 brands · 694 sellers
Flapen Score
Non Chlorine Bleach against its category
The dotted line is the Health & Household average. Past it, Non Chlorine Bleach is stronger. Inside it, weaker.
Market
The Non Chlorine Bleach market on Amazon at a glance
Shoppers on Amazon United States searched for Non Chlorine Bleach 224K times last year and spent an estimated $342K. All 3 brands take every click. Demand peaks in Mar. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- +10.9%
- Conversion, latest week
- 11.7%
- Market size, estimated
- $342Ka year
- Peak month
- March3.4× the quietest month
- Top search term
- non chlorine bleach55K searches a year
02 · Price
A sale here is worth $13.01.
Listings sell for $13.01 on average, from $5.89 to $33.12. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $13.01 that is $13K to $16K a year per listing.
- Average price
- $13.01under the $15 to $100 sweet spot
- Price range
- $5.89–$33.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $13K–$16K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Laundry. It carries 8,488 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #230in Laundry
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 8,488per listing
- Listings tracked
- 15
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Non Chlorine Bleach products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OxiClean White Revive Whitener & Stain Remover Liquid Additive Water-Activated Oxygen Bleach for Laundry 45 fl oz
- Price
- $7.84
- Rating
- 4.5/5
- Reviews
- 4,397
- Age
- 11mo ago

Single Seventh Generation Professional Non Chlorine Bleach Free and Clear Unscented Color-Safe 64 Fluid Ounce - 1 Each
- Price
- $19.96
- Rating
- 4.4/5
- Reviews
- 413
- Age
- 5y ago

Seventh Generation Non-Chlorine Bleach 3-in-1 Benefits Fights Stains Free & Clear 64 Fl Oz
- Price
- $7.03
- Rating
- 4.5/5
- Reviews
- 3,176
- Age
- 18y ago

OxiClean Odor Blasters Odor and Stain Remover Liquid Laundry Additive Water-Activated Laundry Stain Remover 45 fl oz
- Price
- $7.81
- Rating
- 4.6/5
- Reviews
- 7,586
- Age
- 11mo ago

OxiClean White Revive Laundry Whitener and Stain Remover Powder Alternative to Bleach for Laundry 5 lb
- Price
- $12.44
- Rating
- 4.7/5
- Reviews
- 45,909
- Age
- 12y ago
Trending
estimated 90-day click momentum
OxiClean White Revive Whitener & Stain Remover Liquid Additive Water-Activated Oxygen Bleach for Laundry 45 fl oz
- Price
- $7.84
- Rating
- 4.5/5
- Reviews
- 4,397
- Age
- 11mo ago

OxiClean White Revive Laundry Stain Remover Liquid -40 Loads
- Price
- $21.20
- Rating
- 4.5/5
- Reviews
- 362
- Age
- 11y ago

Clorox Control Bleach Packs Regular Laundry Packs 12 Count
- Price
- $5.89
- Rating
- 4.7/5
- Reviews
- 15,629
- Age
- 11y ago

Clorox ColorLoad Non-Chlorine Bleach 116 Ounce Bottle
- Price
- $9.78
- Rating
- 4.8/5
- Reviews
- 695
- Age
- 7y ago

OxiClean Odor Blasters Odor and Stain Remover Liquid Laundry Additive Water-Activated Laundry Stain Remover 45 fl oz
- Price
- $7.81
- Rating
- 4.6/5
- Reviews
- 7,586
- Age
- 11mo ago
Newest
by launch date
OxiClean White Revive Whitener & Stain Remover Liquid Additive Water-Activated Oxygen Bleach for Laundry 45 fl oz
- Price
- $7.84
- Rating
- 4.5/5
- Reviews
- 4,397
- Age
- 11mo ago

OxiClean Odor Blasters Odor and Stain Remover Liquid Laundry Additive Water-Activated Laundry Stain Remover 45 fl oz
- Price
- $7.81
- Rating
- 4.6/5
- Reviews
- 7,586
- Age
- 11mo ago

OxiClean Max Force Advanced Stain Remover Liquid Color-Safe Bleach-Free Kids and Baby Essential Use with Detergent to Remove Messy Stains like Berries Juice Mud Grass 45 Fl Oz
- Price
- $9.87
- Rating
- 4.7/5
- Reviews
- 418
- Age
- 11mo ago

OxiClean Max Force Laundry Stain Remover Spray Refill 48 fl oz
- Price
- $9.87
- Rating
- 4.7/5
- Reviews
- 14,745
- Age
- 3y ago

OxiClean White Revive Laundry Whitener and Stain Remover Liquid 50 fl oz
- Price
- $10.37
- Rating
- 4.5/5
- Reviews
- 4,397
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
694
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- OxiClean63%
- Seventh Generation23%
- Clorox14%
Demand
Non Chlorine Bleach search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 3.4×
Search terms
Top Non Chlorine Bleach search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- non chlorine bleach55K/yr
- chlorine free bleach19K/yr
- oxiclean liquid22K/yr
- bleach for white clothes10K/yr
- oxiclean white revive liquid11K/yr
- non chlorine bleach laundry15K/yr
- seventh generation bleach11K/yr
- non-chlorine bleach11K/yr
- oxiclean liquid laundry detergent10K/yr
- oxi clean liquid9K/yr
Reviews and returns
What reviews say buyers love and hate about Non Chlorine Bleach
We read the reviews and the return reasons for every product selling here.
“Leaked out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Non Chlorine Bleach questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









