Noise Reduction
FailThe average product has 13,835 reviews to catch up to, so Noise Reduction is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $174K/yr185K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 64%top-5 click share · 11 brands · 21 sellers
Flapen Score
Noise Reduction against its category
The dotted line is the Health & Household average. Past it, Noise Reduction is stronger. Inside it, weaker.
Market
The Noise Reduction market on Amazon at a glance
Shoppers on Amazon United States searched for Noise Reduction 185K times last year and spent an estimated $174K. The top 5 brands take 80% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $174Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- vibes earplugs32K searches a year
02 · Price
A sale here is worth $22.13.
Listings sell for $22.13 on average, from $7.35 to $41.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $22.13 that is $11K to $17K a year per listing.
- Average price
- $22.13inside the $15 to $100 sweet spot
- Price range
- $7.35–$41.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $11K–$17K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #43 within Ear Care. It carries 13,835 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #43in Ear Care
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 13,835per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Noise Reduction products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
21
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
15%
- Brand 146%
- Brand 217%
- Brand 38%
- Brand 45%
- Brand 55%
- Brand 64%
- Open — no brand owns it (5 brands, 15%)
Demand
Noise Reduction search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Noise Reduction search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vibes earplugs32K/yr
- vibes28K/yr
- noise reduction18K/yr
- reusable ear plugs for work15K/yr
- autism ear plugs10K/yr
- vibes high fidelity ear plugs10K/yr
- sensory ear plugs7K/yr
- noise filtering ear plugs10K/yr
- noise dampening ear plugs10K/yr
- tinnitus ear plugs7K/yr
Reviews and returns
What reviews say buyers love and hate about Noise Reduction
We read the reviews and the return reasons for every product selling here.
“Not effective”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Noise Reduction questions
Answered from the same tracked data.