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Nobs Jr Kids Toothpaste

Fail

The top 5 brands take 100% of clicks, so Nobs Jr Kids Toothpaste is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$637K/yr304K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
94%top-5 click share · 5 brands · 13 sellers

Flapen Score

Nobs Jr Kids Toothpaste against its category

The dotted line is the Health & Household average. Past it, Nobs Jr Kids Toothpaste is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nobs Jr Kids Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Nobs Jr Kids Toothpaste 304K times last year and spent an estimated $637K. All 5 brands take every click. Demand peaks in Jul–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $637K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
12.1%
Market size, estimated
$637Ka year
Peak month
October5.6× the quietest month
Top search term
nobs jr kids toothpaste84K searches a year

02 · Price

A sale here is worth $17.27.

Listings sell for $17.27 on average, from $7.81 to $30.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $17.27 that is $52K to $69K a year per listing.

Average price
$17.27inside the $15 to $100 sweet spot
Price range
$7.81–$30.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$52K–$69K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Baby & Child Dental Care. It carries 2,377 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#37in Baby & Child Dental Care
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,377per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Nobs Jr Kids Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 230%
  • Brand 315%
  • Brand 48%
  • Brand 53%

Demand

Nobs Jr Kids Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 5.6×

Search terms

Top Nobs Jr Kids Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nobs jr kids toothpaste84K/yr
  • sensodyne kids21K/yr
  • sensodyne kids toothpaste20K/yr
  • pronamel kids toothpaste16K/yr
  • kids oral spray19K/yr
  • kids sensodyne toothpaste16K/yr
  • kids cavity reversal16K/yr
  • sensodyne toothpaste kids12K/yr
  • lab52 kids oral spray14K/yr
  • lab 52 kids oral spray13K/yr

Reviews and returns

What reviews say buyers love and hate about Nobs Jr Kids Toothpaste

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Value For Money”
0.4%of orders come back
“Expensive”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nobs Jr Kids Toothpaste questions

Answered from the same tracked data.