Nobs Jr Kids Toothpaste
FailThe top 5 brands take 100% of clicks, so Nobs Jr Kids Toothpaste is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $637K/yr304K searches / yr
- 90-day growth
- +3.3%search demand this quarter
- Competition
- 94%top-5 click share · 5 brands · 13 sellers
Flapen Score
Nobs Jr Kids Toothpaste against its category
The dotted line is the Health & Household average. Past it, Nobs Jr Kids Toothpaste is stronger. Inside it, weaker.
Market
The Nobs Jr Kids Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Nobs Jr Kids Toothpaste 304K times last year and spent an estimated $637K. All 5 brands take every click. Demand peaks in Jul–Sep–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $637K a year.
- Searches, last 12 months
- 304K
- Growth, 90 days vs prior 90
- +3.3%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $637Ka year
- Peak month
- October5.6× the quietest month
- Top search term
- nobs jr kids toothpaste84K searches a year
02 · Price
A sale here is worth $17.27.
Listings sell for $17.27 on average, from $7.81 to $30.38. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $17.27 that is $52K to $69K a year per listing.
- Average price
- $17.27inside the $15 to $100 sweet spot
- Price range
- $7.81–$30.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $52K–$69K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Baby & Child Dental Care. It carries 2,377 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #37in Baby & Child Dental Care
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 2,377per listing
- Listings tracked
- 7
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Nobs Jr Kids Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)
- Price
- $7.81
- Rating
- 4.7/5
- Reviews
- 1,836
- Age
- 1y ago

NOBS Jr. Kids Nano Hydroxyapatite Toothpaste Fluoride Free SLS-Free Remineralizing - Dentist Formulated - Bubblegum Berry
- Price
- $19.62
- Rating
- 4.6/5
- Reviews
- 1,601
- Age
- 2y ago

LAB52 Kids Oral Spray Toddler Toothpaste Helper for Daily Oral Care and Fresh Breath Children Approved with Fluoride Free for Newborn to Preschoolers Xylitol Strawberry Flavor
- Price
- $17.09
- Rating
- 4.6/5
- Reviews
- 498
- Age
- 11mo ago
![Sensodyne Pronamel Children Daily Fluoride Toothpaste [Pack of 5]](https://m.media-amazon.com/images/I/41FIPzK5RFL.jpg)
Sensodyne Pronamel Children Daily Fluoride Toothpaste [Pack of 5]
- Price
- $30.38
- Rating
- 4.4/5
- Reviews
- 353
- Age
- 12y ago

LAB52 Kids Oral Spray Toddler Toothpaste Helper for Daily Oral Care and Fresh Breath Children Approved with Fluoride Free for Newborn to Preschoolers Xylitol Flavor Free
- Price
- $17.05
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 1y ago
Trending
estimated 90-day click momentum![Sensodyne Pronamel Children Daily Fluoride Toothpaste [Pack of 5]](https://m.media-amazon.com/images/I/41FIPzK5RFL.jpg)
Sensodyne Pronamel Children Daily Fluoride Toothpaste [Pack of 5]
- Price
- $30.38
- Rating
- 4.4/5
- Reviews
- 353
- Age
- 12y ago

Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)
- Price
- $7.81
- Rating
- 4.7/5
- Reviews
- 1,836
- Age
- 1y ago

LAB52 Kids Oral Spray Toddler Toothpaste Helper for Daily Oral Care and Fresh Breath Children Approved with Fluoride Free for Newborn to Preschoolers Xylitol Strawberry Flavor
- Price
- $17.09
- Rating
- 4.6/5
- Reviews
- 498
- Age
- 11mo ago

LAB52 Kids Oral Spray Toddler Toothpaste Helper for Daily Oral Care and Fresh Breath Children Approved with Fluoride Free for Newborn to Preschoolers Xylitol Flavor Free
- Price
- $17.05
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 1y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste - Strawberry Mango Flavor 4 oz 1Pk
- Price
- $11.79
- Rating
- 4.6/5
- Reviews
- 11,792
- Age
- 2y ago
Newest
by launch date
LAB52 Kids Oral Spray Toddler Toothpaste Helper for Daily Oral Care and Fresh Breath Children Approved with Fluoride Free for Newborn to Preschoolers Xylitol Strawberry Flavor
- Price
- $17.09
- Rating
- 4.6/5
- Reviews
- 498
- Age
- 11mo ago

LAB52 Kids Oral Spray Toddler Toothpaste Helper for Daily Oral Care and Fresh Breath Children Approved with Fluoride Free for Newborn to Preschoolers Xylitol Flavor Free
- Price
- $17.05
- Rating
- 4.5/5
- Reviews
- 147
- Age
- 1y ago

Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)
- Price
- $7.81
- Rating
- 4.7/5
- Reviews
- 1,836
- Age
- 1y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste - Strawberry Mango Flavor 4 oz 1Pk
- Price
- $11.79
- Rating
- 4.6/5
- Reviews
- 11,792
- Age
- 2y ago

NOBS Jr. Kids Nano Hydroxyapatite Toothpaste Fluoride Free SLS-Free Remineralizing - Dentist Formulated - Bubblegum Berry
- Price
- $19.62
- Rating
- 4.6/5
- Reviews
- 1,601
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
94%
Top 20: 100%
Open market
0%
- SENSODYNE PRONAMEL45%
- NOBS30%
- LAB 5215%
- Sensodyne8%
- Boka3%
Demand
Nobs Jr Kids Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Sep, Oct · busiest ÷ quietest = 5.6×
Search terms
Top Nobs Jr Kids Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nobs jr kids toothpaste84K/yr
- sensodyne kids21K/yr
- sensodyne kids toothpaste20K/yr
- pronamel kids toothpaste16K/yr
- kids oral spray19K/yr
- kids sensodyne toothpaste16K/yr
- kids cavity reversal16K/yr
- sensodyne toothpaste kids12K/yr
- lab52 kids oral spray14K/yr
- lab 52 kids oral spray13K/yr
Reviews and returns
What reviews say buyers love and hate about Nobs Jr Kids Toothpaste
We read the reviews and the return reasons for every product selling here.
“Expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nobs Jr Kids Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









