Is nobs jr kids toothpaste profitable to sell on Amazon United States?

The niche generates $637K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (47/100).

How competitive is the nobs jr kids toothpaste niche?

5 brands and 13 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nobs jr kids toothpaste?

Top complaints mined from reviews: Value For Money, Ease Of Use, Size-Overall. The return rate is 0.4%.

When does demand for nobs jr kids toothpaste peak?

Demand peaks in Jul–Sep–Oct; the busiest month runs 5.6× the quietest.

What does it cost to enter the nobs jr kids toothpaste niche?

Listings span $7.81–$30.38; the average listing price is $17.27 (sweet spot $15–$100). The average incumbent carries 2,377 reviews — the moat a new listing must climb.

nobs jr kids toothpaste

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.27

avg listing price — sweet spot $15–$100

Price range

Good$7.81–$30.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$637K

$637K/yr · 304K searches

Review moat

Okay2,376.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, nobs jr kids toothpaste is a $637K/yr Amazon United States market (304K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Sep–Oct. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

nobs jr kids toothpaste market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $518K–$691K; units × avg price
Conversion rate: 12.1%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

SENSODYNE PRONAMEL45%
NOBS30%
LAB 5215%
Sensodyne8%
Boka3%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +3.3% search growth over the last 90 days.

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 5.6×

Open Trend

Top nobs jr kids toothpaste search terms

nobs jr kids toothpaste84K/yr -11.6%11.1% conv.
sensodyne kids21K/yr +47.5%13.2% conv.
sensodyne kids toothpaste20K/yr +20.3%13.1% conv.
pronamel kids toothpaste16K/yr +29.9%14.8% conv.
kids oral spray19K/yr -1.7%2.6% conv.
kids sensodyne toothpaste16K/yr +33.4%15.9% conv.
kids cavity reversal16K/yr -21.4%1.8% conv.
sensodyne toothpaste kids12K/yr +27.5%11.9% conv.
lab52 kids oral spray14K/yr +30.3%4.7% conv.
lab 52 kids oral spray13K/yr +14.5%5.4% conv.

All search terms

Top nobs jr kids toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)

SENSODYNE PRONAMEL$7.814.7★1,836 rev

NOBS Jr. Kids Nano Hydroxyapatite Toothpaste Fluoride Free SLS-Free Remineralizing - Dentist Formulated - Bubblegum Berry

NOBS$19.624.6★1,601 rev

LAB52 Kids Oral Spray Toddler Toothpaste Helper for Daily Oral Care and Fresh Breath Children Approved with Fluoride Free for Newborn to Preschoolers Xylitol Strawberry Flavor

LAB 52$17.094.6★498 rev

Sensodyne Pronamel Children Daily Fluoride Toothpaste [Pack of 5]

Sensodyne$30.384.4★353 rev

LAB52 Kids Oral Spray Toddler Toothpaste Helper for Daily Oral Care and Fresh Breath Children Approved with Fluoride Free for Newborn to Preschoolers Xylitol Flavor Free

LAB 52$17.054.5★147 rev

Newest

by launch date

LAB52 Kids Oral Spray Toddler Toothpaste Helper for Daily Oral Care and Fresh Breath Children Approved with Fluoride Free for Newborn to Preschoolers Xylitol Strawberry Flavor

LAB 52$17.09498 rev

11mo ago

LAB52 Kids Oral Spray Toddler Toothpaste Helper for Daily Oral Care and Fresh Breath Children Approved with Fluoride Free for Newborn to Preschoolers Xylitol Flavor Free

LAB 52$17.05147 rev

1y ago

Sensodyne Pronamel Kids Toothpaste Fluoride Anticavity Toothpaste Cavity and Enamel Protection for Ages 2+ Berry Twist Flavored 4 oz (2 Pack)

SENSODYNE PRONAMEL$7.811,836 rev

1y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste - Strawberry Mango Flavor 4 oz 1Pk

Boka$11.7911,792 rev

2y ago

NOBS Jr. Kids Nano Hydroxyapatite Toothpaste Fluoride Free SLS-Free Remineralizing - Dentist Formulated - Bubblegum Berry

NOBS$19.621,601 rev

2y ago

What buyers say about nobs jr kids toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use9%

“Easy to use”

Quality-Overall9%

“Reliable product, excellent flavors, and great results over long-term use”

Value For Money8%

“Worth the money”

Tooth Brightening8%

“keeps their teeth pearly white”

Smell6%

“It smells fresh too”

Tooth Sensitivity5%

“I also like that it protects sensitive teeth while being gentle”

Oral Hygiene5%

“It seems to improve tooth health”

Ease Of Cleaning4%

“Cleans great”

Taste-Overall4%

“Delicious for kids”

Ingredients-Overall4%

“The ingredients is clean”

What buyers complain about

Value For Money23%

“Expensive”

Ease Of Use9%

“Difficult tube”

Size-Overall6%

“But too big for kids”

Durability4%

“Its a hard habit to break”

Leak-Proof4%

“Half the bottle leaked in the package again”

Functionality-Overall4%

“Not working”

Ease Of Cleaning4%

“Ingredients aren't clean”

Smell3%

“Chemical smell”

Adhesion/Stickiness3%

“I dont love that it is sticky though”

Color3%

“I bought this because it didn't say anything about Red 30 coloring”

Top return reasons

Leak-Proof29%

Advertised Vs Actual Product16%

Ingredients-Overall8%

Value For Money7%

Size-Overall6%

Functionality-Overall4%

Smell4%

Defective Material/Parts4%

Moist/Dry3%

Product Condition3%

Common questions

Is nobs jr kids toothpaste profitable to sell on Amazon United States?: The niche generates $637K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (47/100).
How competitive is the nobs jr kids toothpaste niche?: 5 brands and 13 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nobs jr kids toothpaste?: Top complaints mined from reviews: Value For Money, Ease Of Use, Size-Overall. The return rate is 0.4%.
When does demand for nobs jr kids toothpaste peak?: Demand peaks in Jul–Sep–Oct; the busiest month runs 5.6× the quietest.
What does it cost to enter the nobs jr kids toothpaste niche?: Listings span $7.81–$30.38; the average listing price is $17.27 (sweet spot $15–$100). The average incumbent carries 2,377 reviews — the moat a new listing must climb.