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No2

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -7.2% this quarter, so No2 is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$187K/yr90K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
69%top-5 click share · 13 brands · 44 sellers

Flapen Score

No2 against its category

The dotted line is the Health & Household average. Past it, No2 is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The No2 market on Amazon at a glance

Shoppers on Amazon United States searched for No2 90K times last year and spent an estimated $187K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Sep. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
6.9%
Market size, estimated
$187Ka year
Peak month
September19.2× the quietest month
Top search term
no230K searches a year

02 · Price

A sale here is worth $30.01.

Listings sell for $30.01 on average, from $9.65 to $76.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $30.01 that is $8K to $15K a year per listing.

Average price
$30.01inside the $15 to $100 sweet spot
Price range
$9.65–$76.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$8K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #157 within Pre-Workout. It carries 6,534 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#157in Pre-Workout
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
6,534per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top No2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

44

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

16%

  • Brand 134%
  • Brand 220%
  • Brand 315%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

No2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 19.2×

Search terms

Top No2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • no230K/yr
  • no2 nitric oxide booster17K/yr
  • no2 supplements for men5K/yr
  • no booster7K/yr
  • vascularity supplements men4K/yr
  • no3 nitric oxide8K/yr
  • vascularity4K/yr
  • no booster supplement for men3K/yr
  • no2 nitric oxide5K/yr
  • no supplements for men4K/yr

Reviews and returns

What reviews say buyers love and hate about No2

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not effective”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common No2 questions

Answered from the same tracked data.