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No Rinse Bathing Wipes

Fail

The products selling today already average 4.7★, so No Rinse Bathing Wipes is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$376K/yr214K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
75%top-5 click share · 10 brands · 22 sellers

Flapen Score

No Rinse Bathing Wipes against its category

The dotted line is the Health & Household average. Past it, No Rinse Bathing Wipes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The No Rinse Bathing Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for No Rinse Bathing Wipes 214K times last year and spent an estimated $376K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $376K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
8.9%
Market size, estimated
$376Ka year
Peak month
September3.9× the quietest month
Top search term
no rinse bathing wipes65K searches a year

02 · Price

A sale here is worth $19.78.

Listings sell for $19.78 on average, from $4.78 to $51.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $19.78 that is $25K to $30K a year per listing.

Average price
$19.78inside the $15 to $100 sweet spot
Price range
$4.78–$51.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$25K–$30K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Bathroom Safety, Aids & Accessories. It carries 12,707 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Bathroom Safety, Aids & Accessories
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
12,707per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top No Rinse Bathing Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

22

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • Brand 166%
  • Brand 211%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 10%)

Demand

No Rinse Bathing Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.9×

Search terms

Top No Rinse Bathing Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • no rinse bathing wipes65K/yr
  • sponge bath wipes for adults31K/yr
  • bathing cloths13K/yr
  • bath cloths for adults no rinse8K/yr
  • bathing cloths disposable for adults rinse free9K/yr
  • bed bath wipes9K/yr
  • sponge bath wipes9K/yr
  • shower in a bag7K/yr
  • no rinse bath cloths5K/yr
  • bath in a bag7K/yr

Reviews and returns

What reviews say buyers love and hate about No Rinse Bathing Wipes

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Cleaning”
9%of negative reviews mention “Ease Of Cleaning”
0.9%of orders come back
“Made a mess everywhere”
A buyer, on “Ease Of Cleaning”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common No Rinse Bathing Wipes questions

Answered from the same tracked data.