Is no doz profitable to sell on Amazon United States?

The niche generates $560K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the no doz niche?

4 brands and 63 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in no doz?

Top complaints mined from reviews: Functionality-Overall, Dosage, Sleep Quality. The return rate is 0.0%.

When does demand for no doz peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the no doz niche?

Listings span $4.55–$26.08; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 4,245 reviews — the moat a new listing must climb.

No Doz

Worth a look

Shows searches that convert (20.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible20.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Good$14.11

avg listing price — sweet spot $15–$100

Market size

Good$560K

$560K/yr · 191K searches

Growth

Good+25.2%

90-day search growth — must beat 0% to launch

Price range

Good$4.55–$26.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,245.42

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is no doz profitable on Amazon?

According to Flapen's Amazon United States niche tracking, no doz is a $560K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

no doz market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 40K–50K; avg 4,000–5,000/product
Revenue / yr: $564K–$706K; units × avg price
Conversion rate: 20.8%
Avg BSR: #396
Page quality: 0%
Prime: 92%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 158 days

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Vivarin55%
NoDoz40%
Nutricost3%
Jet-Alert2%
Open — no brand owns it (0%)

no doz demand & seasonality

Weekly Amazon search volume, last 101 weeks — +25.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top no doz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vivarin42K/yr +41.4%21.0% conv.
no doze caffeine pills 200mg20K/yr +42.6%25.2% conv.
no doz22K/yr +10.4%21.7% conv.
nodoz19K/yr -0.5%15.6% conv.
vivarin 200 mg tablets 40-count 2 pack8K/yr +59.4%25.6% conv.
no doze14K/yr -12.0%16.5% conv.
vivarin caffeine pills19K/yr +0.5%16.2% conv.
nodoz caffeine pills 200mg9K/yr +15.1%22.6% conv.
energy pills like adderall5K/yr +147.4%0.6% conv.
no doze caffeine pills 500mg extra strength3K/yr +135.5%16.5% conv.

All search terms

Top no doz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NoDoz 200mg Caffeine Pills Maximum Strength 120 Caplets total

NoDoz$18.304.6★3,928 rev

Vivarin Smooth Energy Extended Release Caffeine Tablets 200mg Focus Alertness & Mental Clarity Non-Habit Forming Energy Supplement Sugar & Calorie Free 40 Count

Vivarin$9.754.3★276 rev

Vivarin Caffeine Pills 200mg Caffeine per Dose Safely and Effectively Helps You Stay Awake No Sugar Calories or Hidden Ingredients Energy Supplement 40 Tablets

Vivarin$8.284.5★4,727 rev

NoDoz 200mg Caffeine Pills Maximum Strength 60 Caplets Total

NoDoz$11.454.6★669 rev

Vivarin Caffeine Pills 200mg Caffeine per Dose Safely and Effectively Helps You Stay Awake No Sugar Calories or Hidden Ingredients Energy Supplement 16 Tablets Pack of 6

Vivarin$18.754.7★83 rev

Newest

by launch date

Vivarin Smooth Energy Extended Release Caffeine Tablets 200mg Focus Alertness & Mental Clarity Non-Habit Forming Energy Supplement Sugar & Calorie Free 40 Count

Vivarin$9.75276 rev

8mo ago

Vivarin Caffeine Pills 200mg Caffeine per Dose Safely and Effectively Helps You Stay Awake No Sugar Calories or Hidden Ingredients Energy Supplement 16 Tablets Pack of 6

Vivarin$18.7583 rev

1y ago

NoDoz 200mg Caffeine Pills Maximum Strength 60 Caplets Total

NoDoz$11.45669 rev

3y ago

Vivarin Brand Alertness Aid 40 Tablets (Pack of 4)

Vivarin$26.08179 rev

7y ago

Vivarin Caffeine Pills 200mg Caffeine per Dose Safely and Effectively Helps You Stay Awake No Sugar Calories or Hidden Ingredients Energy Supplement 20 Count Pack of 2

Vivarin$15.82743 rev

8y ago

What reviews say buyers love and hate about no doz

What buyers praise and complain about, mined from review topics.

What buyers love

Energy Level15%

“Good boost of energy”

Value For Money14%

“much cheaper”

Quality-Overall11%

“Good quality”

Caffeine Content10%

“Perfect caffeine tablet”

Advertised Vs Actual Product8%

“Accurate description”

Efficiency7%

“they have always been effective”

Ease Of Use4%

“Super Helpful”

Sleep Quality3%

“Keeps you awake~”

Dosage2%

“What truly impresses me about these capsules is the sheer precision of the dosage”

Focus Enhancement2%

“I feel like when I take this I can focus better”

What buyers complain about

Functionality-Overall20%

“Not effective”

Dosage12%

“High dose though”

Sleep Quality9%

“It actually made me sleepy”

Energy Level6%

“Do see a significant energy bump”

Taste-Overall6%

“Cheap, the powder itself tastes like death”

Value For Money5%

“Kinda insane how cheap this is”

Size-Overall4%

“But getting it to fit can be a slight challenge”

Side Effects3%

“Extreme headache and nausea from this product”

Ingredients-Overall2%

“contains rics starch”

Heart Health2%

“gave me heartburn at gym”

Top return reasons

Functionality-Overall38%

Advertised Vs Actual Product15%

Size-Overall15%

Defective Material/Parts8%

Durability8%

Joint Pain8%

Vegan/Organic8%

Common no doz questions

Is no doz profitable to sell on Amazon United States?: The niche generates $560K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the no doz niche?: 4 brands and 63 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in no doz?: Top complaints mined from reviews: Functionality-Overall, Dosage, Sleep Quality. The return rate is 0.0%.
When does demand for no doz peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the no doz niche?: Listings span $4.55–$26.08; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 4,245 reviews — the moat a new listing must climb.