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Nmnh

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -21.3% this quarter, so Nmnh is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$413K/yr148K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
53%top-5 click share · 23 brands · 31 sellers

Flapen Score

Nmnh against its category

The dotted line is the Health & Household average. Past it, Nmnh is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nmnh market on Amazon at a glance

Shoppers on Amazon United States searched for Nmnh 148K times last year and spent an estimated $413K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $413K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
9.4%
Market size, estimated
$413Ka year
Peak month
February4.3× the quietest month
Top search term
nmnh121K searches a year

02 · Price

A sale here is worth $29.71.

Listings sell for $29.71 on average, from $10.15 to $57.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $29.71 that is $7K to $15K a year per listing.

Average price
$29.71inside the $15 to $100 sweet spot
Price range
$10.15–$57.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #426 within Antioxidants. It carries 301 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#426in Antioxidants
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
301per listing
Listings tracked
25

04 · Newcomers

7 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
20 months

Products

Top Nmnh products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

31

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

53%

Top 20: 94%

Open market

37%

  • Brand 118%
  • Brand 215%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Nmnh search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.3×

Reviews and returns

What reviews say buyers love and hate about Nmnh

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
6%of negative reviews mention “Side Effects”
<0.1%of orders come back, a rate Amazon rounds to zero
“The only negative is that it gives me diarrhea”
A buyer, on “Side Effects”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Nmnh questions

Answered from the same tracked data.