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Nmn

Maybe

Shoppers spend an estimated $8.4M a year here. But demand is soft, at -18.3% this quarter, so Nmn is a Maybe.

Flapen Score
61
61 / 100
Top 9% of 14,768 Health & Household niches · +12 vs the category median of 49
Market size
$8.4M/yr3.9M searches / yr
90-day growth
-18.3%search demand this quarter
Competition
64%top-5 click share · 19 brands · 55 sellers

Flapen Score

Nmn against its category

The dotted line is the Health & Household average. Past it, Nmn is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nmn market on Amazon at a glance

Shoppers on Amazon United States searched for Nmn 3.9M times last year and spent an estimated $8.4M. The top 5 brands take 74% of clicks. Demand peaks in Feb–Mar. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 6.8% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.4M a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
-18.3%
Conversion, latest week
6.8%
Market size, estimated
$8.4Ma year
Peak month
February2.1× the quietest month
Top search term
nmn supplement1.7M searches a year

02 · Price

A sale here is worth $31.22.

Listings sell for $31.22 on average, from $12.86 to $74.17. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $31.22 that is $187K to $250K a year per listing.

Average price
$31.22inside the $15 to $100 sweet spot
Price range
$12.86–$74.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
6,000–8,000
Revenue per listing a year
$187K–$250K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #101 within Antioxidants. It carries 1,496 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#101in Antioxidants
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,496per listing
Listings tracked
24

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
35 months

Products

Top Nmn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

55

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

64%

Top 20: 95%

Open market

23%

  • Brand 129%
  • Brand 220%
  • Brand 310%
  • Brand 49%
  • Brand 55%
  • Brand 63%

Demand

Nmn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.1×

Search terms

Top Nmn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nmn supplement1.7M/yr
  • nmn1.1M/yr
  • nmn supplement 1000mg pure organic387K/yr
  • mnm supplement180K/yr
  • mnm89K/yr
  • nmn nad supplement42K/yr
  • nmn resveratrol82K/yr
  • mnm supplement 1000mg pure organic45K/yr
  • micro ingredients nmn33K/yr
  • nmm supplement33K/yr

Reviews and returns

What reviews say buyers love and hate about Nmn

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“this is a very low dose product”
A buyer, on “Dosage”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Nmn questions

Answered from the same tracked data.