nivea deodorant for women spray
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+40.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Price range
Good$3.17–$28.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$276K$276K/yr · 393K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,335.19avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, nivea deodorant for women spray is a $276K/yr Amazon United States market (393K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
nivea deodorant for women spray market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $306K–$368K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #241
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 134 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
178
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
32%
Top 20: 75%
Open market
7%
- Dove32%
- Secret26%
- Degree12%
- NIVEA11%
- Summer's Eve9%
- Lume3%
- Open — no brand owns it (7 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.8% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Top nivea deodorant for women spray search terms
- whole body deodorant spray88K/yr
- body deodorant spray for women39K/yr
- dove whole body deodorant spray19K/yr
- whole body deodorant spray for women22K/yr
- whole body deodorant for women spray35K/yr
- body deodorant spray28K/yr
- nivea deodorant spray24K/yr
- nivea spray deodorant for women19K/yr
- body spray deodorant for women15K/yr
- deodorant body spray14K/yr
Top nivea deodorant for women spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Coconut Vanilla 4 oz
Dove$9.604.4★367 rev
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Peach & Vanilla Blossom Scent 3.5 oz
Secret$11.474.2★12,408 rev
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz
Secret$11.564.2★12,408 rev
Summers Eve Ultimate Odor Control Daily Feminine Spray with Talc-Free Odor-Reducing and Moisture-Absorbing Formula 2 Oz
Summer's Eve$4.364.6★20,058 rev
Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Peach Glow 4 oz
Dove$9.264.4★239 rev
Newest
by launch date
Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz
Secret$11.28993 rev
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Powder Fresh Scent 3.5 oz
Secret$12.4912,408 rev
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz
Secret$11.5612,408 rev
Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Coconut Vanilla 4 oz
Dove$9.60367 rev
Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Peach Glow 4 oz
Dove$9.26239 rev
Trending
90-day click momentumSecret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz
Secret$11.284.2★
Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Peach Glow 4 oz
Dove$9.264.4★
Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Coconut Vanilla 4 oz
Dove$9.604.4★
Secret Dry Spray Antiperspirant Deodorant for Women 48hr Weightless Sweat & Odor Protection Gentle on Skin Waterlily & Argan Oil Scent 4.1 oz (Pack of 3)
Secret$22.384.2★
Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Morning Dew 4 oz
Dove$9.684.3★
What buyers say about nivea deodorant for women spray
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“Excellent Quality”
“Excellent value”
“Dries quickly”
“Worked decently”
“does exactly what it says”
“No irritation”
“very durable”
“Easy Use”
“The can is a convenient size”
What buyers complain about
“Gross smell”
“hard to press”
“Not effective”
“Expensive”
“did not last the month”
“Allergic Reaction”
“sprayer leaks”
“Its too small”
“Nozzle clogs”
“defective item”
Top return reasons
Common questions
- Is nivea deodorant for women spray profitable to sell on Amazon United States?
- The niche generates $276K/yr across 53 tracked products. 23 of 23 products launched in the last 360 days are still selling. 90-day search growth is +40.8%. Flapen's verdict: Worth a look (61/100).
- How competitive is the nivea deodorant for women spray niche?
- 13 brands and 178 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in nivea deodorant for women spray?
- Top complaints mined from reviews: Smell, Ease Of Use, Functionality-Overall. The return rate is 0.0%.
- When does demand for nivea deodorant for women spray peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the nivea deodorant for women spray niche?
- Listings span $3.17–$28.05; the average listing price is $12.25 (sweet spot $15–$100). The average incumbent carries 4,335 reviews — the moat a new listing must climb.