Nivea Deodorant for Women Spray

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $276K a year.

Searches, last 12 months

393K

Growth, 90 days vs prior 90

+40.8%

Conversion, latest week

5.7%

Market size, estimated

$276Ka year

Peak month

July2.0× the quietest month

Top search term

whole body deodorant spray88K searches a year

Listings sell for $12.25 on average, from $3.17 to $28.05. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $12.25 that is $6K to $9K a year per listing.

Average price

$12.25under the $15 to $100 sweet spot

Price range

$3.17–$28.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.0%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #241 within Feminine Care. It carries 4,335 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#241in Feminine Care

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

4,335per listing

Listings tracked

53

23 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

23

Successful launches

23Amazon's first-year sales bar

Average brand age

73 months