Is nimbus extra soft toothbrushes profitable to sell on Amazon United States?

The niche generates $2.2M/yr across 19 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the nimbus extra soft toothbrushes niche?

2 brands and 56 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nimbus extra soft toothbrushes?

Top complaints mined from reviews: Hard Feel, Size-Overall, Value For Money. The return rate is 0.7%.

When does demand for nimbus extra soft toothbrushes peak?

Demand peaks in Oct–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the nimbus extra soft toothbrushes niche?

Listings span $18.46–$169.66; the average listing price is $106.63 (sweet spot $15–$100). The average incumbent carries 2,881 reviews — the moat a new listing must climb.

nimbus extra soft toothbrushes

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Incredible$2.2M

$2.2M/yr · 238K searches

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$106.63

avg listing price — sweet spot $15–$100

Price range

Good$18.46–$169.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,881.05

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, nimbus extra soft toothbrushes is a $2.2M/yr Amazon United States market (238K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

nimbus extra soft toothbrushes market data

Units sold / yr: 15K–20K; avg 2,500–3,000/product
Revenue / yr: $1.6M–$2.1M; units × avg price
Conversion rate: 8.9%
Avg BSR: #95
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 14.3%
Avg brand age: 44 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

NIMBUS53%
ASICS47%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top nimbus extra soft toothbrushes search terms

nimbus toothbrushes53K/yr -5.1%18.5% conv.
nimbus toothbrush40K/yr +5.2%12.5% conv.
nimbus40K/yr +17.6%2.5% conv.
gel nimbus women33K/yr +39.1%0.1% conv.
womens gel nimbus12K/yr +3.4%0.2% conv.
gel nimbus 2515K/yr +11.5%0.0% conv.
gel nimbus 26 women14K/yr -32.9%0.1% conv.
toothbrush nimbus3K/yr +40.0%16.9% conv.
gel nimbus 25 women6K/yr -27.6%0.2% conv.
womens gel nimbus 264K/yr -7.3%0.0% conv.

All search terms

Top nimbus extra soft toothbrushes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIMBUS Extra Soft Toothbrushes (Regular Size Head) Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack Colors May Vary)

NIMBUS$18.514.8★12,226 rev

Nimbus Extra Soft Toothbrushes (Compact Size Head) Periodontist Design Tapered Bristles for Sensitive Teeth and Receding Gums Individually Wrapped Plaque Remover Toothbrush (5 Pack Colors May Vary)

NIMBUS$18.464.8★5,775 rev

ASICS Womens Gel-Nimbus 27 Running Shoe 7 Black/Lake Grey

ASICS$123.124.5★2,499 rev

NIMBUS Extra Soft Toothbrushes (Regular Head) Periodontist Design Tapered Bristles for Sensitive Teeth and Receding Gums Individually Wrapped Plaque Remover Travel Toothbrush (10 Pack Colors Vary)

NIMBUS$32.584.8★1,376 rev

ASICS Womens Gel-Nimbus 28 Running Shoes 5.5 Black/Feather Grey

ASICS$169.664.5★339 rev

Newest

by launch date

ASICS Womens Gel-Nimbus 28 Running Shoes 5.5 Black/Feather Grey

ASICS$169.66339 rev

8mo ago

ASICS Womens Gel-Nimbus 28 Running Shoes 9 Mineral Beige/Cream

ASICS$160.57339 rev

8mo ago

ASICS Womens Gel-Nimbus 28 Running Shoes 6.5 Piedmont Grey/Pure Silver

ASICS$142.47339 rev

9mo ago

ASICS Womens Gel-Nimbus 27 Running Shoe 10 White/Light UBE

ASICS$123.752,499 rev

1y ago

ASICS Womens Gel-Nimbus 27 Running Shoe 7 Black/Lake Grey

ASICS$123.122,499 rev

2y ago

What buyers say about nimbus extra soft toothbrushes

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel32%

“Feels good in the hand”

Tooth Sensitivity7%

“Great choice for anyone with sensitive teeth or gum issues”

Tooth Brightening7%

“cleans between teeth”

Comfort-Overall6%

“Super comfortable”

Quality-Overall6%

“Excellent Product”

Value For Money6%

“worth the price”

Brush Quality5%

“Soft-bristled toothbrush”

Advertised Vs Actual Product4%

“Just what I needed”

Cleansing3%

“cleaning my teeth thoroughly”

Ease Of Cleaning3%

“Great Cleaning”

What buyers complain about

Hard Feel15%

“Definitely Not Super Soft”

Size-Overall10%

“those were very tight”

Value For Money9%

“Little more expensive than what I'm used to”

Heel Support9%

“for some reason they are making a popping sound from the heel area”

Sensitivity-Overall5%

“Can cause tooth sensitivity”

Comfort-Overall4%

“Not Very Comfortable For Me”

Quality-Overall4%

“Look cheap from first view as my son asked me if I got them for free from somewhere”

Ease Of Use4%

“hard to hold”

Ease Of Cleaning2%

“These do not clean effectively”

Durability2%

“I actually bought these because that broke after a few years”

Top return reasons

Size-Overall27%

Feet Fit17%

Length9%

Width6%

Advertised Vs Actual Product6%

Color6%