Nighttime Underwear for Girls

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $121K a year.

Searches, last 12 months

39K

Growth, 90 days vs prior 90

+34.6%

Conversion, latest week

10.9%

Market size, estimated

$121Ka year

Peak month

June2.6× the quietest month

Top search term

ninjamas girls lxl16K searches a year

Listings sell for $28.62 on average, from $9.55 to $58.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $28.62 that is $3K to $7K a year per listing.

Average price

$28.62inside the $15 to $100 sweet spot

Price range

$9.55–$58.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

0.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #163 within Incontinence & Ostomy. It carries 4,213 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#163in Incontinence & Ostomy

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

4,213per listing

Listings tracked

17

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months