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Nighttime Cough Syrup for Adults

Fail

Demand is soft, at -31.7% this quarter, so Nighttime Cough Syrup for Adults is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$268K/yr228K searches / yr
90-day growth
-31.7%search demand this quarter
Competition
69%top-5 click share · 9 brands · 59 sellers

Flapen Score

Nighttime Cough Syrup for Adults against its category

The dotted line is the Health & Household average. Past it, Nighttime Cough Syrup for Adults is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nighttime Cough Syrup for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Nighttime Cough Syrup for Adults 228K times last year and spent an estimated $268K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.6% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
-31.7%
Conversion, latest week
13.6%
Market size, estimated
$268Ka year
Peak month
January2.9× the quietest month
Top search term
night time cold and flu medicine38K searches a year

02 · Price

A sale here is worth $8.63.

Listings sell for $8.63 on average, from $4.83 to $16.16. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $8.63 that is $22K to $26K a year per listing.

Average price
$8.63under the $15 to $100 sweet spot
Price range
$4.83–$16.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$22K–$26K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #150 within Cough & Cold. It carries 3,510 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#150in Cough & Cold
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,510per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Nighttime Cough Syrup for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

59

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • Brand 155%
  • Brand 219%
  • Brand 310%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Nighttime Cough Syrup for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.9×

Search terms

Top Nighttime Cough Syrup for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • night time cold and flu medicine38K/yr
  • nighttime cold and flu medicine for adults21K/yr
  • nighttime cold and flu46K/yr
  • nighttime cold medicine16K/yr
  • night time14K/yr
  • nighttime10K/yr
  • night time cough medicine for adults10K/yr
  • amazon nighttime cold and flu8K/yr
  • nighttime cough medicine6K/yr
  • night time cold6K/yr

Reviews and returns

What reviews say buyers love and hate about Nighttime Cough Syrup for Adults

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste is vile”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nighttime Cough Syrup for Adults questions

Answered from the same tracked data.