Is nightmare before christmas wrapping paper profitable to sell on Amazon United States?

The niche generates $56K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (33/100).

How competitive is the nightmare before christmas wrapping paper niche?

5 brands and 11 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nightmare before christmas wrapping paper?

Top complaints mined from reviews: Thickness. The return rate is 1.4%.

When does demand for nightmare before christmas wrapping paper peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 56.6× the quietest.

What does it cost to enter the nightmare before christmas wrapping paper niche?

Listings span $9.83–$18.35; the average listing price is $12.73 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.

Nightmare Before Christmas Wrapping Paper

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good784.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.73

avg listing price — sweet spot $15–$100

Price range

Okay$9.83–$18.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$56K

$56K/yr · 71K searches

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is nightmare before christmas wrapping paper profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nightmare before christmas wrapping paper is a $56K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

nightmare before christmas wrapping paper market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $38K–$51K; units × avg price
Conversion rate: 6.2%
Avg BSR: #2,471
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 12.4%
Avg brand age: 32 months
Avg seller age: 164 days

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Hallmark69%
American Greetings20%
LeZakaa4%
Zaprosze4%
RUSPEPA3%

nightmare before christmas wrapping paper demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 56.6×

Open Trend

Top nightmare before christmas wrapping paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hallmark Nightmare Before Christmas Wrapping Paper Mini Rolls 3-Pack (Jack Skellington Sally Zero on Pink Purple Black) for Birthdays Valentines Day Halloween Any Occasion - 45 Sq. Ft. Total

Hallmark$10.674.8★237 rev

American Greetings Nightmare Before Christmas Black Christmas Wrapping Paper Rolls Black and Red Holiday Gift Wrap (40 sq. ft. 1 Reversible Roll-30 in. x 16 ft.) Jack Skellington Sally Polka Dots

American Greetings$16.954.8★178 rev

Hallmark Nightmare Before Christmas Flat Wrapping Paper Sheets with Cutlines on Reverse (12 Folded Sheets) for Christmas Birthdays Halloween

Hallmark$12.534.8★1,326 rev

American Greetings Nightmare Before Christmas Christmas Wrapping Paper Rolls Black and Red Holiday Gift Wrap (105 sq. ft. 3 Rolls-30 in. x 14 ft. Cut Lines) Jack Skellington Oogie Boogie Cosmo

American Greetings$18.354.8★2,117 rev

LeZakaa Holographic Halloween Wrapping Paper Roll Purple Heart/Orange Spiricle/Black Wavy Stripe Spooky Design for Valentines Nightmare Before Christmas Birthday Holiday 17 x 120 inches 3 Rolls

LeZakaa$10.364.6★1,812 rev

Newest

by launch date

Hallmark Nightmare Before Christmas Wrapping Paper Mini Rolls 3-Pack (Jack Skellington Sally Zero on Pink Purple Black) for Birthdays Valentines Day Halloween Any Occasion - 45 Sq. Ft. Total

Hallmark$10.67237 rev

4mo ago

Zaprosze 4Pack Before Christmas Birthday Gift Bag with Tissue Paper and Greeting Card Wrapping Paper Bags Large Themed Birthday Party Favor Bags for Girls Bday Baby Shower Party Supplies Decoration

Zaprosze$11.7915 rev

10mo ago

American Greetings Nightmare Before Christmas Black Christmas Wrapping Paper Rolls Black and Red Holiday Gift Wrap (40 sq. ft. 1 Reversible Roll-30 in. x 16 ft.) Jack Skellington Sally Polka Dots

American Greetings$16.95178 rev

11mo ago

RUSPEPA Wrapping Paper - Mini Roll - Black and White Stripe Design Perfect for Wedding Birthday Baby Shower Party - 17.5 Inch X 32.8 Feet

RUSPEPA$9.83354 rev

2y ago

LeZakaa Holographic Halloween Wrapping Paper Roll Purple Heart/Orange Spiricle/Black Wavy Stripe Spooky Design for Valentines Nightmare Before Christmas Birthday Holiday 17 x 120 inches 3 Rolls

LeZakaa$10.361,812 rev

3y ago

What reviews say buyers love and hate about nightmare before christmas wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Good quality”

Ease Of Use15%

“Very convenient”

Design-Overall12%

“Cool design”

Advertised Vs Actual Product8%

“looks just like the picture”

Brightness/Shine/Glow8%

“Awesome shiny happiness on each roll”

Gifting Purpose8%

“I love this wrapping paper can use for any gift in the occasion”

Thickness6%

“thickness”

Color4%

“Super colorful”

Value For Money4%

“great value for the money”

Weight Heavy3%

“not exceedingly heavy either”

What buyers complain about

Thickness100%

“Super thin”

Top return reasons

Size-Overall44%

Advertised Vs Actual Product21%

Value For Money6%

Thin6%

Quality-Overall6%

Functionality-Overall6%

Product Condition6%

Brightness/Shine/Glow6%

Common nightmare before christmas wrapping paper questions

Is nightmare before christmas wrapping paper profitable to sell on Amazon United States?: The niche generates $56K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (33/100).
How competitive is the nightmare before christmas wrapping paper niche?: 5 brands and 11 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nightmare before christmas wrapping paper?: Top complaints mined from reviews: Thickness. The return rate is 1.4%.
When does demand for nightmare before christmas wrapping paper peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 56.6× the quietest.
What does it cost to enter the nightmare before christmas wrapping paper niche?: Listings span $9.83–$18.35; the average listing price is $12.73 (sweet spot $15–$100). The average incumbent carries 785 reviews — the moat a new listing must climb.