Night Quill Severe Cold and Flu
FailDemand is soft, at -65.4% this quarter, so Night Quill Severe Cold and Flu is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $68K/yr37K searches / yr
- 90-day growth
- -65.4%search demand this quarter
- Competition
- 56%top-5 click share · 5 brands · 82 sellers
Flapen Score
Night Quill Severe Cold and Flu against its category
The dotted line is the Health & Household average. Past it, Night Quill Severe Cold and Flu is stronger. Inside it, weaker.
Market
The Night Quill Severe Cold and Flu market on Amazon at a glance
Shoppers on Amazon United States searched for Night Quill Severe Cold and Flu 37K times last year and spent an estimated $68K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -65.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -65.4%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $68Ka year
- Peak month
- January4.0× the quietest month
- Top search term
- night quill severe cold and flu26K searches a year
02 · Price
A sale here is worth $15.33.
Listings sell for $15.33 on average, from $5.60 to $34.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.33 that is $2K to $4K a year per listing.
- Average price
- $15.33inside the $15 to $100 sweet spot
- Price range
- $5.60–$34.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #276 within Cough & Cold. It carries 4,022 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #276in Cough & Cold
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 4,022per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Night Quill Severe Cold and Flu products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
82
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
0%
- Brand 162%
- Brand 220%
- Brand 310%
- Brand 47%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Night Quill Severe Cold and Flu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×
Reviews and returns
What reviews say buyers love and hate about Night Quill Severe Cold and Flu
We read the reviews and the return reasons for every product selling here.
“Taste is vile”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Night Quill Severe Cold and Flu questions
Answered from the same tracked data.