Night Quill Severe Cold and Flu
FailDemand is soft, at -65.4% this quarter, so Night Quill Severe Cold and Flu is a Fail.
- Flapen Score
- 39 / 100Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 4939
- Market size
- $68K/yr37K searches / yr
- 90-day growth
- -65.4%search demand this quarter
- Competition
- 56%top-5 click share · 5 brands · 82 sellers
Flapen Score
Night Quill Severe Cold and Flu against its category
The dotted line is the Health & Household average. Past it, Night Quill Severe Cold and Flu is stronger. Inside it, weaker.
Market
The Night Quill Severe Cold and Flu market on Amazon at a glance
Shoppers on Amazon United States searched for Night Quill Severe Cold and Flu 37K times last year and spent an estimated $68K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -65.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -65.4%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $68Ka year
- Peak month
- January4.0× the quietest month
- Top search term
- night quill severe cold and flu26K searches a year
02 · Price
A sale here is worth $15.33.
Listings sell for $15.33 on average, from $5.60 to $34.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.33 that is $2K to $4K a year per listing.
- Average price
- $15.33inside the $15 to $100 sweet spot
- Price range
- $5.60–$34.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #276 within Cough & Cold. It carries 4,022 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #276in Cough & Cold
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 4,022per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Night Quill Severe Cold and Flu products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
- Price
- $6.08
- Rating
- 4.7/5
- Reviews
- 2,259
- Age
- 4y ago

Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ
- Price
- $20.38
- Rating
- 4.8/5
- Reviews
- 13,175
- Age
- 12y ago

Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count
- Price
- $11.82
- Rating
- 4.8/5
- Reviews
- 1,306
- Age
- 7y ago

Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)
- Price
- $6.61
- Rating
- 4.7/5
- Reviews
- 3,790
- Age
- 13y ago

Vicks DayQuil and NyQuil Severe Co-Pack Cold and Flu Medicine Powerful Relief for Headache Fever Sore Throat Minor Aches and Pains Congestion Sinus Pressure Stuffy Nose 48 LiquiCaps
- Price
- $20.68
- Rating
- 4.8/5
- Reviews
- 10,704
- Age
- 8y ago
Trending
estimated 90-day click momentum
AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.
- Price
- $8.91
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 1y ago

Vick NyQuil Cough Cold and Flu Nighttime Relief Original Liquid 2x12 Fl Oz
- Price
- $19.64
- Rating
- 4.8/5
- Reviews
- 1,067
- Age
- 14y ago

Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
- Price
- $6.08
- Rating
- 4.7/5
- Reviews
- 2,259
- Age
- 4y ago

AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count
- Price
- $6.94
- Rating
- 4.7/5
- Reviews
- 344
- Age
- 1y ago

Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count
- Price
- $11.11
- Rating
- 4.8/5
- Reviews
- 640
- Age
- 6y ago
Newest
by launch date
AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels
- Price
- $13.06
- Rating
- 4.8/5
- Reviews
- 756
- Age
- 1y ago

AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count
- Price
- $6.94
- Rating
- 4.7/5
- Reviews
- 344
- Age
- 1y ago

AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.
- Price
- $8.91
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 1y ago

Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)
- Price
- $5.60
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 3y ago

Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct
- Price
- $34.09
- Rating
- 4.8/5
- Reviews
- 1,662
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
82
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 99%
Open market
0%
- Vicks62%
- Amazon Basic Care20%
- Amazon Basics10%
- AXIV7%
- Mucinex2%
- Open — no brand owns it (0%)
Demand
Night Quill Severe Cold and Flu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×
Reviews and returns
What reviews say buyers love and hate about Night Quill Severe Cold and Flu
We read the reviews and the return reasons for every product selling here.
“Taste is vile”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Night Quill Severe Cold and Flu questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









