Night Light Clock
FailShoppers spend an estimated $32K a year here, so Night Light Clock is a Fail.
- Flapen Score
- 33 / 100Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 4933
- Market size
- $32K/yr51K searches / yr
- 90-day growth
- -25.8%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 17 sellers
Flapen Score
Night Light Clock against its category
The dotted line is the Health & Household average. Past it, Night Light Clock is stronger. Inside it, weaker.
Market
The Night Light Clock market on Amazon at a glance
Shoppers on Amazon United States searched for Night Light Clock 51K times last year and spent an estimated $32K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -25.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $32Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- night light clock23K searches a year
02 · Price
A sale here is worth $39.49.
Listings sell for $39.49 on average, from $9.33 to $153.41. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 500 to 750 of them. At $39.49 that is $20K to $30K a year per listing.
- Average price
- $39.49inside the $15 to $100 sweet spot
- Price range
- $9.33–$153.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $20K–$30K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #163 within Sleep & Snoring. It carries 4,456 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #163in Sleep & Snoring
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 4,456per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Night Light Clock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
17
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
16%
- Brand 163%
- Brand 25%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (5 brands, 16%)
Demand
Night Light Clock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Night Light Clock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- night light clock23K/yr
- clock lamp10K/yr
- reacher sunrise alarm clock12K/yr
- reacher wood grain sunrise alarm clock4K/yr
- reacher alarm clock sunrise2K/yr
Reviews and returns
What reviews say buyers love and hate about Night Light Clock
We read the reviews and the return reasons for every product selling here.
“Cons- it is a little pricey”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Night Light Clock questions
Answered from the same tracked data.