Is night burn profitable to sell on Amazon United States?

The niche generates $44K/yr across 6 tracked products. 90-day search growth is +6.8%. Flapen's verdict: Skip it (45/100).

How competitive is the night burn niche?

6 brands and 18 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in night burn?

Top complaints mined from reviews: Functionality-Overall, Weight Loss, Sleep Quality. The return rate is 0.0%.

When does demand for night burn peak?

Demand peaks in Aug; the busiest month runs 2.1× the quietest.

What does it cost to enter the night burn niche?

Listings span $16.09–$59.32; the average listing price is $32.09 (sweet spot $15–$100). The average incumbent carries 1,562 reviews — the moat a new listing must climb.

Night Burn

Skip it

A concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.09

avg listing price — sweet spot $15–$100

Price range

Incredible$16.09–$59.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,561.67

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.8%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 26K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad96%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

Is night burn profitable on Amazon?

According to Flapen's Amazon United States niche tracking, night burn is a $44K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

night burn market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: $64K–$80K; units × avg price
Conversion rate: 5.3%
Avg BSR: #411
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 141 days

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

ALPHA LION62%
stripfast500011%
InnoSupps9%
Evlution8%
BPI Sports6%
Herbtonics4%

night burn demand & seasonality

Weekly Amazon search volume, last 101 weeks — +6.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.1×

Open Trend

Top night burn search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

night burn14K/yr +44.4%4.7% conv.
alpha lion night burn4K/yr +6.5%11.2% conv.
alpha lion sleep3K/yr -30.5%1.0% conv.
night time hunger suppressant3K/yr -42.0%0.5% conv.
night burn fat burner for men3K/yr -47.5%6.9% conv.

All search terms

Top night burn products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ALPHA LION Night Burn Metabolism Booster for Weight Loss Less Body Fat More Muscle Promotes Lean Body Calorie Burning Supplement Relax Better Promote Healthy Cortisol (60 Capsules)

ALPHA LION$43.164.2★492 rev

Night Bullets Weight Loss Pills for Women & Men Stim-Free Nighttime Fat Burner GLP-1 Support Appetite Suppressant Diet Pills with Ashwagandha & CLA 60 Capsules

stripfast5000$31.564.4★1,548 rev

Night Shred Black Melatonin-Free - Night Time Fat Burner Weight Loss and Natural Sleep Support - GABA Complex with Ashwagandha CLA Grains of Paradise - Thermogenic Fat Burner - 90 Vegan Capsules

InnoSupps$59.323.9★209 rev

Night Time Fat Burner for Weight Loss Support - Belly Fat Burner for Men & Women with Green Tea and White Kidney Bean Extract - Nighttime Metabolism Booster & Sleep Optimizer to Help Stubborn Fat Loss

Evlution$19.634.2★1,997 rev

BPI Sports Nite burn Nighttime Fat Burner & Sleep Support Keto-Friendly Weight Loss Burn Fat Relaxation Boost Metabolism 30 servings 640mg

BPI Sports$16.094.1★3,158 rev

Newest

by launch date

Night Shred Black Melatonin-Free - Night Time Fat Burner Weight Loss and Natural Sleep Support - GABA Complex with Ashwagandha CLA Grains of Paradise - Thermogenic Fat Burner - 90 Vegan Capsules

InnoSupps$59.32209 rev

1y ago

Night Bullets Weight Loss Pills for Women & Men Stim-Free Nighttime Fat Burner GLP-1 Support Appetite Suppressant Diet Pills with Ashwagandha & CLA 60 Capsules

stripfast5000$31.561,548 rev

2y ago

ALPHA LION Night Burn Metabolism Booster for Weight Loss Less Body Fat More Muscle Promotes Lean Body Calorie Burning Supplement Relax Better Promote Healthy Cortisol (60 Capsules)

ALPHA LION$43.16492 rev

4y ago

Evlution$19.631,997 rev

5y ago

Herbtonics Night Time Burn & Sleep Complex Supports Overnight Metabolism Stress Relief & Deep Sleep. Includes Melatonin Valerian and Green Tea Vegan Bedtime Weight Management (60 Capsules)

Herbtonics$22.761,966 rev

6y ago

What reviews say buyers love and hate about night burn

What buyers praise and complain about, mined from review topics.

What buyers love

Sleep Quality30%

“Better sleep”

Quality-Overall14%

“Great quality and easy to add to my night routine”

Weight Loss8%

“I am excited to continue taking it to see if it also helps with weight loss”

Ease Of Use5%

“easy to identify”

Stress/Anxiety5%

“I felt relaxed”

Vitamin4%

“Best supplement”

Taste-Overall3%

“it doesnt taste weird or hard to swallow”

Energy Level3%

“It gives me the clean energy I need to actually get through my day”

Focus Enhancement2%

“keeps you focused”

Value For Money2%

“Great value”

What buyers complain about

Functionality-Overall25%

“Not effective at all”

Weight Loss19%

“No weight loss”

Sleep Quality18%

“Doesn't work as a sleep aid”

Value For Money8%

“not worth it”

Side Effects4%

“The whole day I felt horrible”

Acid Regulator/Stomach Ache Relief3%

“Bad on my stomach”

Natural Resource Wastage1%

“100% waste of money”

Size-Overall1%

“À big NO”

Allergies1%

“Can Make You Incredibly sick”

Instructions/User Manual/Troubleshooting1%

“I follow all the instructions nothing works”

Common night burn questions

Is night burn profitable to sell on Amazon United States?: The niche generates $44K/yr across 6 tracked products. 90-day search growth is +6.8%. Flapen's verdict: Skip it (45/100).
How competitive is the night burn niche?: 6 brands and 18 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in night burn?: Top complaints mined from reviews: Functionality-Overall, Weight Loss, Sleep Quality. The return rate is 0.0%.
When does demand for night burn peak?: Demand peaks in Aug; the busiest month runs 2.1× the quietest.
What does it cost to enter the night burn niche?: Listings span $16.09–$59.32; the average listing price is $32.09 (sweet spot $15–$100). The average incumbent carries 1,562 reviews — the moat a new listing must climb.