nigella sativa
Worth a lookShows low returns (0.0%), but a small market ($63K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$20.60avg listing price — sweet spot $15–$100
Price range
Good$7.01–$37.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,883.19avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 61K searches
According to Flapen's Amazon United States niche tracking, nigella sativa is a $63K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
nigella sativa market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $62K–$82K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
541
Top-5 brand share
62%
Top 20: 99%
Top-5 click share
52%
Top 20: 93%
Open market
32%
- Healths Harmony19%
- Micro Ingredients18%
- U.S. Wellness Naturals9%
- Berrilys9%
- Dr. Berg Nutritionals7%
- Horbäach6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top nigella sativa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Organic Black Cumin Seed (Nigella Sativa) 2lbs | Premium Grade Whole Black Seed from Egypt | Great for Baking Seasoning and Cooking | Additive Free Non-GMO Bulk Supply
Micro Ingredients$22.404.6★726 rev
Black Cumin Seed 1lb (16Oz) (Bulk Nigella Sativa): 100% USDA Certified ORGANIC Bulk Egyptian (Black Caraway) - AKA Nigella or Kalonji by U.S. Wellness Naturals
U.S. Wellness Naturals$15.714.7★4,972 rev
Berrilys Black Seeds - USDA Organic Nigella Sativa Kalonji & Black Cumin Seeds Vegan Gluten-Free - Pure Spice & Health Food Enhances Flavor of Dishes Nutrient-Rich Premium Quality - 10oz
Berrilys$10.234.6★669 rev
Black Seed Oil - 120 Softgel Capsules Skin Health (Non-GMO & Vegan) Cold-Pressed Nigella Sativa Producing Pure Black Cumin Seed Oil with Vitamin E - 500mg Each 1000mg Per 2 Capsule Serving
Healths Harmony$21.224.5★53,219 rev
Black Seed Oil - 180 Softgel Capsules (Non-GMO & Vegan) Premium Cold-Pressed Nigella Sativa Producing Pure Black Cumin Seed Oil with Vitamin E - 500mg Each 1000mg Per 2 Capsule Serving
Healths Harmony$28.824.5★53,219 rev
Newest
by launch date
Dr. Berg Black Seed Oil Organic Cold Pressed Pure Nigella Sativa Black Cumin Oil USDA Organic Halal Vegan for Hair Skin Immune Support Unrefined Liquid 4 oz Glass Bottle
Dr. Berg Nutritionals$24.03540 rev
Micro Ingredients Black Seed Oil with Vitamin D3 1000 IU 240 Softgels | 2 000 mg Black Seed Oil Per Serving | Nigella Sativa Oil | 2-in-1 Unrefined Seed Oil Formula | Non-GMO cGMP Manufactured
Micro Ingredients$26.1891 rev
Spice Profile Organic Nigella Seeds | 4 oz | Lab Tested
Spice Profile$7.01246 rev
Vitamatic Black Seed Oil 2000 mg Per Serving Cold-Pressed Nigella Sativa (Black Cumin) Oil High Potency Softgels for Daily Wellness Support 120 Count
Vitamatic$14.81373 rev
USDA Organic Black Seed Oil Liquid (16 fl oz) Premium Cold-Pressed Nigella Sativa Producing Pure Black Cumin Seed Oil - Antioxidant Supplement - Vegan Gluten-Free & Non-GMO (No Pills or Capsules)
Healths Harmony$33.832,602 rev
Trending
90-day click momentumUSDA Organic Black Seed Oil Liquid (16 fl oz) Premium Cold-Pressed Nigella Sativa Producing Pure Black Cumin Seed Oil - Antioxidant Supplement - Vegan Gluten-Free & Non-GMO (No Pills or Capsules)
Healths Harmony$33.834.5★
Vitamatic Black Seed Oil 2000 mg Per Serving Cold-Pressed Nigella Sativa (Black Cumin) Oil High Potency Softgels for Daily Wellness Support 120 Count
Vitamatic$14.814.5★
NutraChamps Black Seed Oil Organic Cold Pressed | 120 Vegan Softgel | Virgin Nigella Sativa Pills with Vitamin E & Thymoquinone | Rich in Omega 3 6 9 | Unrefined Black Cumin Seed Oil Capsules
NutraChamps$22.544.5★
Dr. Berg Black Seed Oil Organic Cold Pressed Pure Nigella Sativa Black Cumin Oil USDA Organic Halal Vegan for Hair Skin Immune Support Unrefined Liquid 4 oz Glass Bottle
Dr. Berg Nutritionals$24.034.7★
Berrilys Black Seeds - USDA Organic Nigella Sativa Kalonji & Black Cumin Seeds Vegan Gluten-Free - Pure Spice & Health Food Enhances Flavor of Dishes Nutrient-Rich Premium Quality - 10oz
Berrilys$10.234.6★
What buyers say about nigella sativa
What buyers praise and complain about, mined from review topics.What buyers love
“the quality feels consistent”
“has no weird taste or smell”
“As described”
“Good price”
“Helps with pain and inflammation”
“I had no problem swallowing it”
“Love this my daily vitamin”
“Effectiveness feels gradual”
“Organics Ocean has the best supplements”
“Real ingredients”
What buyers complain about
“Not tasty”
“Not good quality”
“chemical smell”
“Attention: This product does not contain organic ingredients”
“So I am not sure if I am getting the write dosage”
“Didn't work for me”
“spilled in the box”
“Extreme nausea”
“Waste of money”
“Deceptive advertising”
Top return reasons
Common questions
- Is nigella sativa profitable to sell on Amazon United States?
- The niche generates $63K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the nigella sativa niche?
- 21 brands and 541 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in nigella sativa?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Smell. The return rate is 0.0%.
- When does demand for nigella sativa peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the nigella sativa niche?
- Listings span $7.01–$37.64; the average listing price is $20.60 (sweet spot $15–$100). The average incumbent carries 8,883 reviews — the moat a new listing must climb.