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Nicotine Lozenges 2 Mg

Fail

Demand is soft, at -48.7% this quarter, so Nicotine Lozenges 2 Mg is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$218K/yr58K searches / yr
90-day growth
-48.7%search demand this quarter
Competition
75%top-5 click share · 6 brands · 50 sellers

Flapen Score

Nicotine Lozenges 2 Mg against its category

The dotted line is the Health & Household average. Past it, Nicotine Lozenges 2 Mg is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nicotine Lozenges 2 Mg market on Amazon at a glance

Shoppers on Amazon United States searched for Nicotine Lozenges 2 Mg 58K times last year and spent an estimated $218K. The top 5 brands take 98% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $218K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-48.7%
Conversion, latest week
9.6%
Market size, estimated
$218Ka year
Peak month
August1.4× the quietest month
Top search term
habitrol 1mg lozenge31K searches a year

02 · Price

A sale here is worth $39.11.

Listings sell for $39.11 on average, from $10.34 to $63.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $39.11 that is $20K to $29K a year per listing.

Average price
$39.11inside the $15 to $100 sweet spot
Price range
$10.34–$63.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$20K–$29K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #60 within Smoking Cessation. It carries 915 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#60in Smoking Cessation
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
915per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Nicotine Lozenges 2 Mg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

50

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 229%
  • Brand 37%
  • Brand 45%
  • Brand 52%
  • Brand 62%

Demand

Nicotine Lozenges 2 Mg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Nicotine Lozenges 2 Mg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • habitrol 1mg lozenge31K/yr
  • habitrol 2mg lozenge17K/yr
  • habitrol 1 mg mint lozenge4K/yr
  • habitrol lozenge3K/yr
  • habitrol 1mg4K/yr

Reviews and returns

What reviews say buyers love and hate about Nicotine Lozenges 2 Mg

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
13%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Could not handle taste”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Nicotine Lozenges 2 Mg questions

Answered from the same tracked data.