Nicotinamide Riboside
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -4.7% this quarter, so Nicotinamide Riboside is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $4.3M/yr958K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 56%top-5 click share · 12 brands · 54 sellers
Flapen Score
Nicotinamide Riboside against its category
The dotted line is the Health & Household average. Past it, Nicotinamide Riboside is stronger. Inside it, weaker.
Market
The Nicotinamide Riboside market on Amazon at a glance
Shoppers on Amazon United States searched for Nicotinamide Riboside 958K times last year and spent an estimated $4.3M. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 958K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.
- Searches, last 12 months
- 958K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $4.3Ma year
- Peak month
- September6.9× the quietest month
- Top search term
- tru niagen198K searches a year
02 · Price
A sale here is worth $61.27.
Listings sell for $61.27 on average, from $10.02 to $225.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $61.27 that is $184K to $245K a year per listing.
- Average price
- $61.27inside the $15 to $100 sweet spot
- Price range
- $10.02–$225.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $184K–$245K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #71 within Vitamin B. It carries 3,475 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 95%
- Out of stock, average day
- 9.0%
- Average rank
- #71in Vitamin B
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 3,475per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Nicotinamide Riboside products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TRU NIAGEN Patented NAD+ Supplement 300mg Niagen 30 Servings | Nicotinamide Riboside (NR) Take 1 Daily | 1 Bottle
- Price
- $47.93
- Rating
- 4.4/5
- Reviews
- 14,468
- Age
- 8y ago

TRU NIAGEN Patented NAD+ Supplement 300mg Niagen 30 Servings | Nicotinamide Riboside (NR) Take 1 Daily | 2 Bottles
- Price
- $90.51
- Rating
- 4.4/5
- Reviews
- 14,468
- Age
- 6y ago

partiQlar NR Supplement - High Purity Nicotinamide Riboside Capsules - NAD+ Booster for Anti-Aging Cellular Energy & Repair - Alternative to NMN - 60 Veggie Capsules
- Price
- $42.56
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 1y ago

TRU NIAGEN Patented NAD+ Supplement | Nicotinamide Riboside (NR) | 30-1000mg Servings (2x500mg Take 2 Daily)
- Price
- $112.33
- Rating
- 4.6/5
- Reviews
- 1,286
- Age
- 2y ago

partiQlar NMN Supplement 500mg - High Purity Nicotinamide Mononucleotide - for Anti-Aging Cellular Energy & Longevity - 60 Veggie Capsules
- Price
- $52.88
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 10mo ago
Trending
estimated 90-day click momentum
FANCYENERGY NAD+ Supplement Liposomal NAD Nicotinamide Riboside Resveratrol 1500 mg - Anti-Aging & Brain Health Improve Energy - Specifically for Women and Men 120 Cout
- Price
- $10.02
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 11mo ago

NAD+ Resveratrol 910mg Supplement for Women & Men - 120 Capsules (120 Count (Pack of 1))
- Price
- $19.79
- Rating
- 4.6/5
- Reviews
- 1,030
- Age
- 1y ago

partiQlar NMN Supplement 500mg - High Purity Nicotinamide Mononucleotide - for Anti-Aging Cellular Energy & Longevity - 60 Veggie Capsules
- Price
- $52.88
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 10mo ago

BulkSupplements.com Nicotinamide Riboside Capsules - NAD+ Supplement Nicotinamide Riboside 1000mg - Gluten Free 2 Capsules per Serving 120 Count (Pack of 1)
- Price
- $26.74
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 1y ago

TRU NIAGEN Patented NAD+ Supplement 300mg Niagen 30 Servings | Nicotinamide Riboside (NR) Take 1 Daily | 2 Bottles
- Price
- $90.51
- Rating
- 4.4/5
- Reviews
- 14,468
- Age
- 6y ago
Newest
by launch date
partiQlar NMN Supplement 500mg - High Purity Nicotinamide Mononucleotide - for Anti-Aging Cellular Energy & Longevity - 60 Veggie Capsules
- Price
- $52.88
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 10mo ago

TRU NIAGEN Beauty NAD+ for Hair Skin & Nails | Contains Niagen Astaxanthin Hyaluronic Acid Biotin | Daily Supplements for Men & Women | 30 Servings
- Price
- $50.72
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 10mo ago

FANCYENERGY NAD+ Supplement Liposomal NAD Nicotinamide Riboside Resveratrol 1500 mg - Anti-Aging & Brain Health Improve Energy - Specifically for Women and Men 120 Cout
- Price
- $10.02
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 11mo ago

Rubimirez NAD+ Supplement with Nicotinamide Riboside & Resveratrol 900mg Anti-Aging Support for Women & Men NMN Alternative Vegan Non-GMO - 100 Capsules
- Price
- $20.08
- Rating
- 4.7/5
- Reviews
- 122
- Age
- 1y ago

UNcena NAD Supplement 1500mg - Liposomal NAD+ Resveratrol - 120 Capsules
- Price
- $22.99
- Rating
- 4.5/5
- Reviews
- 878
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
54
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 99%
Open market
12%
- TRU NIAGEN53%
- partiQlar15%
- THORNE7%
- O NATURE . ZIRAN5%
- Double Wood Supplements4%
- Pure Encapsulations3%
- Open — no brand owns it (6 brands, 12%)
Demand
Nicotinamide Riboside search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 6.9×
Search terms
Top Nicotinamide Riboside search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tru niagen198K/yr
- nicotinamide riboside209K/yr
- nr supplement95K/yr
- tru niagen 300 mg64K/yr
- partiqlar pure nmn24K/yr
- niagen40K/yr
- partiqlar45K/yr
- nicotinamide riboside supplement32K/yr
- tru niagen nad19K/yr
- thorne nad18K/yr
Reviews and returns
What reviews say buyers love and hate about Nicotinamide Riboside
We read the reviews and the return reasons for every product selling here.
“It's expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nicotinamide Riboside questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









