nicotinamide
Launch itA $904K/yr market growing +6.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.86avg listing price — sweet spot $15–$100
Price range
Great$5.86–$46.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$904K$904K/yr · 304K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad5,969.33avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, nicotinamide is a $904K/yr Amazon United States market (304K searches/yr). The top 5 brands hold 75% of demand. Verdict: Launch it — 57/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
nicotinamide market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $656K–$874K
- units × avg price
- Conversion rate
- 13.6%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 rising
Sellers
27
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
19%
- aSquared Nutrition21%
- Nutricost20%
- Horbäach19%
- biophix8%
- DEAL SUPPLEMENT8%
- THORNE6%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +6.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top nicotinamide search terms
- nicotinamide154K/yr
- nicotinamide 500mg91K/yr
- vitamin b3 nicotinamide 500mg24K/yr
- nicotinamide vitamin b38K/yr
- nicotinamide 500 mg5K/yr
- nicotinamide supplement7K/yr
- nicotinamide 500mg capsules3K/yr
- b3 nicotinamide4K/yr
- vitamin b3 nicotinamide4K/yr
- nicotinamida2K/yr
Top nicotinamide products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutricost Niacinamide (Vitamin B3) 500mg 240 Capsules Flush Free
Nutricost$14.724.6★20,002 rev
Horbach Nicotinamide 500mg | 180 Capsules | Flush Free Dietary Supplement
Horbäach$11.174.6★623 rev
aSquared Nutrition Nicotinamide with Resveratrol - 120 Veggie Capsules - Vitamin B3 500mg (Niacinamide Flush Free) - Supplement Pills to Support NAD Skin Cell Health & Energy
aSquared Nutrition$29.364.5★3,359 rev
Vitamin B3 Nicotinamide 1 000mg Per Serving 500 Capsules Flush Free Niacin Essential B3 Supports Healthy Skin & Energy Production Non-GMO
DEAL SUPPLEMENT$20.354.6★1,006 rev
biophix B-3 Nicotinamide 500 mg 180 Caps - Nicotinic Amide Niacin Natural Flush-Free Vitamin Formula - Supports Skin Cell Health
biophix$26.804.6★2,808 rev
Newest
by launch date
NOW Foods Niacinamide (Vitamin B-3) 500 mg Energy Production* 250 Veg Capsules
NOW Foods$19.321,095 rev
Vitamin B3 Nicotinamide 1 000mg Per Serving 500 Capsules Flush Free Niacin Essential B3 Supports Healthy Skin & Energy Production Non-GMO
DEAL SUPPLEMENT$20.351,006 rev
Horbach Nicotinamide 500mg | 180 Capsules | Flush Free Dietary Supplement
Horbäach$11.17623 rev
Vitamin B3 Niacinamide 500mg Capsules - Mitochondrial Energy and Potent Skin Supplement - AKA Vitamin B3 Niacin Flush Free and Nicotinamide 500mg - Flush Free Niacin Supplement - 240 Count
Natures Craft$29.841,259 rev
Vitamin B3 Nicotinamide 500mg - High Absorption Form of Vitamin B3 Niacin Flush Free for Hear Skin Brain and Energy Support - NAD Precursor - Made in a cGMP American Facility (180 Servings)
Clear Formulas$18.6086 rev
Trending
90-day click momentum
NOW Foods Supplements Niacinamide (Vitamin B-3) 500 mg Energy Production* 100 Veg Capsules
NOW Foods$7.414.6★
Pure Encapsulations Niacinamide | Vitamin B3 Supplement to Support Energy Metabolism Joint Mobility and Metabolic Function* | 90 Capsules
Pure Encapsulations$19.634.7★
Heliocare Advanced Niacin B3 Supplement: Fernblock PLE Extract 240mg Per Serving - Supports Skin Cell Health W/Antioxidant Rich Vitamin B3 Niacin 500 mg - 120 Vegan Capsules
Heliocare$39.134.7★
Genex Formulas - Nicotinamide 500mg Vitamin B3 Flush Free Niacin Capsules for Healthy Skin - Niacinamide Supplement Pills Help Produce Keratin & Support Skin Cell Health & Energy - (100 Capsules)
Genex Formulas$23.664.5★
Vitamin B3 Nicotinamide 500mg - High Absorption Form of Vitamin B3 Niacin Flush Free for Hear Skin Brain and Energy Support - NAD Precursor - Made in a cGMP American Facility (180 Servings)
Clear Formulas$18.604.2★
What buyers say about nicotinamide
What buyers praise and complain about, mined from review topics.What buyers love
“Plus, its very affordable for the quality you get”
“super helpful for textured skin”
“reasonable price”
“dries fast”
“Helps with oily skin”
“As advertised”
“Skin feels smooth”
“absorbs well”
“This serum is extremely moisturizing and effective”
“I will say that it did help to clear my acne”
What buyers complain about
“Irritating”
“it burned my face”
“Not effective”
“it isn't moisturizing”
“Leaves a sticky feel to my face”
“Unfortunately like other reviews this product caused me to have horrible acne outbreaks”
“It doesnt have fragrance”
“My skin became dry”
“Its not as strong”
“break out worse then ever”
Top return reasons
Common questions
- Is nicotinamide profitable to sell on Amazon United States?
- The niche generates $904K/yr across 18 tracked products. 90-day search growth is +6.6%. Flapen's verdict: Launch it (57/100).
- How competitive is the nicotinamide niche?
- 14 brands and 27 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in nicotinamide?
- Top complaints mined from reviews: Allergies, Skin Health, Functionality-Overall. The return rate is 0.0%.
- When does demand for nicotinamide peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the nicotinamide niche?
- Listings span $5.86–$46.16; the average listing price is $21.86 (sweet spot $15–$100). The average incumbent carries 5,969 reviews — the moat a new listing must climb.