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Nexcare Skin Crack Care

Fail

Demand is soft, at -61.3% this quarter, so Nexcare Skin Crack Care is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$32K/yr20K searches / yr
90-day growth
-61.3%search demand this quarter
Competition
80%top-5 click share · 7 brands · 71 sellers

Flapen Score

Nexcare Skin Crack Care against its category

The dotted line is the Health & Household average. Past it, Nexcare Skin Crack Care is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nexcare Skin Crack Care market on Amazon at a glance

Shoppers on Amazon United States searched for Nexcare Skin Crack Care 20K times last year and spent an estimated $32K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-61.3%
Conversion, latest week
8.5%
Market size, estimated
$32Ka year
Top search term
nexcare skin crack care12K searches a year

02 · Price

A sale here is worth $18.79.

Listings sell for $18.79 on average, from $4.55 to $57.73. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $18.79 that is $2K to $5K a year per listing.

Average price
$18.79inside the $15 to $100 sweet spot
Price range
$4.55–$57.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #338 within Eczema, Psoriasis & Rosacea Care. It carries 6,352 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
64%
Out of stock, average day
0.0%
Average rank
#338in Eczema, Psoriasis & Rosacea Care
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
6,352per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Nexcare Skin Crack Care products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

71

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

1%

  • Brand 144%
  • Brand 229%
  • Brand 311%
  • Brand 48%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Nexcare Skin Crack Care search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.5× · 7 of 12 months tracked

Search terms

Top Nexcare Skin Crack Care search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nexcare skin crack care12K/yr
  • nexcare liquid bandage5K/yr
  • nexcare skin crack care liquid4K/yr

Reviews and returns

What reviews say buyers love and hate about Nexcare Skin Crack Care

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Didnt work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nexcare Skin Crack Care questions

Answered from the same tracked data.