New Years Plates
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great341.29avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$16.34avg listing price — sweet spot $15–$100
Price range
Good$7.26–$30.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 280K searches
Is new years plates profitable on Amazon?
According to Flapen's Amazon United States niche tracking, new years plates is a $62K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
new years plates market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $245K–$327K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #484
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 35.9%
- Avg brand age
- 18 months
- Avg seller age
- 229 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
29
Top-5 brand share
50%
Top 20: 99%
Top-5 click share
33%
Top 20: 82%
Open market
45%
- OuMuaMua15%
- QZYL12%
- Gatherfun9%
- Valguri7%
- Litmitfu7%
- PERFQU5%
new years plates demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.0% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 299.1×
Top new years plates search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- 2026 plates10K/yr
- 2026 plates and napkins7K/yr
- new years plates41K/yr
- new years eve plates26K/yr
- new year plates and napkins14K/yr
- new years eve plates and napkins26K/yr
- happy new year plates and napkins13K/yr
- happy new year plates17K/yr
- new years paper plates11K/yr
- new year plates19K/yr
Top new years plates products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
2026 Plastic Fillable Charcuterie Number Letter Shaped Serving Tray Waterproof Food Dish Plate 10 inch New Year Graduation Party Treat (2026)
Valguri$30.064.2★64 rev
2026 Graduation Party Decorations Set - 200Pcs White Gold Class of 2026 Graduation Plates and Napkins Disposable Tableware for College High School Congrats Graduation Party Supplies Serves 50
OuMuaMua$15.054.4★111 rev
Litmitfu 150 Pcs Graduation Plates and Napkins 2026 - Black Gold Congrats Grad Class of 2026 Paper Dessert Dinner Plates Napkins Set for Graduation Party Decorations Supplies Table Decor Serves 50
Litmitfu$13.234.7★127 rev
Gatherfun Graduation decorations 2026 Graduation Plates and Napkins Blue Disposable Paper Plates Luncheon Napkins Cocktail Napkins for Congrats Grad Party Decorations Serve 50
Gatherfun$23.104.8★2,734 rev
200Pcs Graduation Decorations 2026 Blue Graduation Plates and Napkins Party Supplies for 50 Guests Disposable Grad Plates Napkins Dessert Plates and Forks for Grad Decor Wedding Birthday Supplies
QZYL$21.684.7★632 rev
Newest
by launch date
LINHAXM 2026 Graduation Plates and Napkins Red and White Graduation Decorations Class of 2026 Disposable Plates Napkins and Forks Party Supplies for Congrats Grad Party Decorations Serves 50
LINHAXM$15.52161 rev
100pcs 2026 Graduation Party Decoration Plates Set 7 Square Disposable Graduation Paper Plates Class of 2026 Dessert Dinnerware Set for Congrats Grad Holiday Party Favors Decor Blue White
OuMuaMua$19.9065 rev
VEIZEDD 60Pcs Black Graduation Plates and Napkins 2026 Black and Gold Congrats Grad Class of 2026 Paper Plates Napkins Sets for College High School Graduation Party Decorations Serves 20
VEIZEDD$9.1766 rev
NatNarr 2026 Graduation Plates and Napkins 50 Pcs Black and Gold Graduation Decorations with 7 Inch Grad Dessert Cake Plates6.5 Inch Napkins for Class of 2026 Kindergarten Middle High College School
NatNarr$10.02153 rev
Graduation Decorations 2026 Class of 2026 Congrats Grad Disposable Paper Plates Luncheon Napkins Cocktail Napkins Black Gold Graduation Party Supplies Serve 50
Labrostar$17.0779 rev
Trending
90-day click momentum
Graduation Decorations 2026 Graduation Plates and Napkins for 50 Guests Congrats Grad Party Supplies Class of 2026 Blue
Actilize$14.384.7★
QZYL 200Pcs Graduation Supplies Set 2026 Red Graduation Plates Napkins Dessert Plates and Plastic Forks for 50 Guests Grad Party Disposable Tableware for Wedding Birthday Graduation
QZYL$21.334.7★
200Pcs Graduation Decorations 2026 Blue Graduation Plates and Napkins Party Supplies for 50 Guests Disposable Grad Plates Napkins Dessert Plates and Forks for Grad Decor Wedding Birthday Supplies
QZYL$21.684.7★
Labrostar Graduation Decorations 2026 Class of 2026 Congrats Grad Disposable Paper Plates Luncheon Napkins Cocktail Napkins Blue Graduation Party Supplies Serve 50
Labrostar$14.164.8★
OHOME Graduation Decorations 2026 2027 - Graduation Decorations Class of 2026 - Serve 24 - Blue Plates Tablecloth Napkins Cups Banner - Graduation Party Favors Supplies
OHOME$10.724.7★
What reviews say buyers love and hate about new years plates
What buyers praise and complain about, mined from review topics.What buyers love
“feel like good quality party items our guests will enjoy”
“The colors were perfect”
“Excellent price”
“Nice and sturdy plates”
“Durable and very affordable”
“The design is cute”
“There exactly what I wanted”
“Perfect size”
“easy to clean”
“convenient for guests”
What buyers complain about
“Very flimsy”
“ate not super thick or absorbent”
“Disappointing quality”
“Smaller than what expected”
“I actually think the blue looks a bit deeper than it does in the advertising pictures”
“They don't say whether they're microwave safe as far as I can tell so I probably wouldn't put them in a microwave”
“Too thin”
“wash it off to use it”
“not very durable”
“They aren't heavy duty”
Top return reasons
Common new years plates questions
- Is new years plates profitable to sell on Amazon United States?
- The niche generates $62K/yr across 34 tracked products. 7 of 17 products launched in the last 360 days are still selling. 90-day search growth is +39.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the new years plates niche?
- 25 brands and 29 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in new years plates?
- Top complaints mined from reviews: Strength, Thickness, Quality-Overall. The return rate is 1.2%.
- When does demand for new years plates peak?
- Demand peaks in Jan–Dec; the busiest month runs 299.1× the quietest.
- What does it cost to enter the new years plates niche?
- Listings span $7.26–$30.06; the average listing price is $16.34 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.