New Years Napkins

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +75.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

109K

Growth, 90 days vs prior 90

+75.7%

Conversion, latest week

5.8%

Market size, estimated

$71Ka year

Peak month

December119.7× the quietest month

Top search term

2026 napkins14K searches a year

Listings sell for $11.33 on average, from $5.23 to $35.06. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $11.33 that is $0 to $1K a year per listing.

Average price

$11.33under the $15 to $100 sweet spot

Price range

$5.23–$35.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #342 within Disposable Napkins. It carries 149 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

98%

Out of stock, average day

24.8%

Average rank

#342in Disposable Napkins

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

149per listing

Listings tracked

56

25 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

3Amazon's first-year sales bar

Average brand age

15 months