New Years Napkins
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great148.59avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Growth
Great+75.7%90-day search growth — must beat 0% to launch
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Good$5.23–$35.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.33avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 109K searches
Is new years napkins profitable on Amazon?
According to Flapen's Amazon United States niche tracking, new years napkins is a $71K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 65/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
new years napkins market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $91K–$113K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #342
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 95%
- Out of stock
- 24.8%
- Avg brand age
- 15 months
- Avg seller age
- 198 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
36
Top-5 brand share
55%
Top 20: 89%
Top-5 click share
26%
Top 20: 63%
Open market
41%
- MASHAN21%
- Lxzyu11%
- BAIVV11%
- NatNarr7%
- Mljsh5%
- wuhuzsm4%
new years napkins demand & seasonality
Weekly Amazon search volume, last 104 weeks — +75.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 119.7×
Top new years napkins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- 2026 napkins14K/yr
- happy new year napkins17K/yr
- new years eve napkins16K/yr
- new years napkins31K/yr
- new years cocktail napkins6K/yr
- new year napkins13K/yr
- new years eve cocktail napkins3K/yr
- nye napkins8K/yr
Top new years napkins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Graduation Napkins Class of 2026 Napkins Disposable Paper Napkins Congrats Grad Cocktail Napkins Graduation Decorations 2026 Gold Napkins Hand Towels for College Graduation Party Decorations 50 Pcs
Lxzyu$5.543.9★14 rev
BAIVV Class of 2026 Graduation Napkins 3-Ply Disposable Congrats Grad Paper Napkins for Dinner and Cocktail Party Decorations School and College 6.5-Inch Square (100 Black)
BAIVV$13.044.7★149 rev
Mljsh 100 PCS Graduation Napkins Class of 2026 - White and Gold Polka Dot Grad Napkins Cocktail Napkin for Graduation Party Favors Table Decors
Mljsh$10.574.8★143 rev
Graduation Napkins Class Of 2026 Disposable Congrats Grad Paper Guest Hand Towels For College High School Grad Class Congrats Celebration For Dinner And Cocktail Party Decorations (50 Count Blue)
Lxzyu$5.234.4★11 rev
NatNarr 60 Pcs 2026 Graduation Napkins Class of 2026 Disposable Hand Towels for Bathroom Gold Foil Dots Dinner Guest Napkins for High School College Graduation Party Decoration Congrats Celebration
NatNarr$7.424.7★242 rev
Newest
by launch dateGraduation Napkins Class Of 2026 Disposable Congrats Grad Paper Guest Hand Towels For College High School Grad Class Congrats Celebration For Dinner And Cocktail Party Decorations (50 Count Blue)
Lxzyu$5.2311 rev
Graduation Napkins Class of 2026 Napkins Disposable Paper Napkins Congrats Grad Cocktail Napkins Graduation Decorations 2026 Gold Napkins Hand Towels for College Graduation Party Decorations 50 Pcs
Lxzyu$5.5414 rev
NatNarr 60 Pcs 2026 Graduation Napkins Class of 2026 Disposable Hand Towels for Bathroom Gold Foil Dots Dinner Guest Napkins for High School College Graduation Party Decoration Congrats Celebration
NatNarr$7.42242 rev
NatNarr Graduation Napkins Class of 2026 6.5 Inch White and Gold Cocktail Napkins with Gold Foil Dots for College High School Grad Celebration
NatNarr$9.0179 rev
50 Pack Class of 2026 Graduation Napkins - Black White Gold Congrats Grad Cocktail Napkins 3-Ply Disposable Paper Napkins for High School College Graduation Party Decorations & Supplies
Hunanyume$8.1420 rev
Trending
90-day click momentum
200Pcs Class of 2026 Graduation Napkins Disposable Congrats Grad Paper Napkins Square Foil Dot Hand Towels for 2026 High School University College Graduation Party Decorations (Gold)
MASHAN$19.554.7★
Graduation Napkins Class Of 2026 Disposable Congrats Grad Paper Guest Hand Towels For College High School Grad Class Congrats Celebration For Dinner And Cocktail Party Decorations (50 Count Blue)
Lxzyu$5.234.4★
BAIVV Class of 2026 Graduation Napkins 3-Ply Disposable Congrats Grad Paper Napkins for Dinner and Cocktail Party Decorations School and College 6.5-Inch Square (100 Pure Black)
BAIVV$8.084.7★
2026 Graduation Disposable Paper Napkins Guest Dinner Hand Towels for College School Grad Class Congrats Celebration Cocktail Party Decorations (80 Black & Gold)
Tbsone$13.724.8★
Graduation Napkins Class of 2026 Napkins Disposable Paper Napkins Congrats Grad Cocktail Napkins Graduation Decorations 2026 Gold Napkins Hand Towels for College Graduation Party Decorations 50 Pcs
Lxzyu$5.543.9★
What reviews say buyers love and hate about new years napkins
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“The colors are very vibrant”
“Exactly what I was looking for”
“Great value”
“The design is absolutely perfect”
“Simple, practical, and a nice little detail that made the party feel more complete”
“Fit, Compatibility & What Its Used For”
“They are thick”
“Very nice and durable”
“absorbent”
What buyers complain about
“These napkins feel pretty thick”
“Not worth the price at all”
“Color is faded”
“Looked cheap”
“not at all absorbent”
“they were very rough napkins”
“The print was lighter than I expected”
“There were 2 drawbacks that I found: 1- they came a little wrinkled”
“the smaller cocktail size”
“Unfortunately, due to their thickness. or, thinness”
Top return reasons
Common new years napkins questions
- Is new years napkins profitable to sell on Amazon United States?
- The niche generates $71K/yr across 56 tracked products. 3 of 25 products launched in the last 360 days are still selling. 90-day search growth is +75.7%. Flapen's verdict: Worth a look (65/100).
- How competitive is the new years napkins niche?
- 33 brands and 36 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in new years napkins?
- Top complaints mined from reviews: Thickness, Value For Money, Color. The return rate is 0.6%.
- When does demand for new years napkins peak?
- Demand peaks in Jan–Dec; the busiest month runs 119.7× the quietest.
- What does it cost to enter the new years napkins niche?
- Listings span $5.23–$35.06; the average listing price is $11.33 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.