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59

New Years Cups

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 4Growth 96Conversion 27Competition 79Returns 98Price range 61Avg price 79Brand share 67Review moat 88Quality gap 16

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+133.6%

90-day search growth — must beat 0% to launch

Review moat

Great238.89

avg incumbent reviews — the moat a new listing must climb

Competition

Great36%

top-5 click share — an open shelf

Avg price

Great$16.79

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good$8.16–$25.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$17K

$17K/yr · 46K searches

Is new years cups profitable on Amazon?

According to Flapen's Amazon United States niche tracking, new years cups is a $17K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

new years cups market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$34K–$42K
units × avg price
Conversion rate
2.2%
Avg BSR
#666
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
37.1%
Avg brand age
21 months
Avg seller age
210 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

15

Sellers

16

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

36%

Top 20: 89%

Open market

29%

  • Gatherfun20%
  • Boocikey14%
  • JOYIN12%
  • CUPLOOV11%
  • Gift Boutique7%
  • Labrostar7%

new years cups demand & seasonality

Weekly Amazon search volume, last 77 weeks — +133.6% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25Spike '26NovDecJanMarAprMayJunNovDecJanFebMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 149.9×

Top new years cups products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5086%$1K9%$2K12%$2K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about new years cups

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good Quality”

Size-Overall15%

“Great size for all hands”

Durability9%

“The cup feels pretty durable”

Color8%

“colorful”

Strength7%

“They dont feel flimsy”

Value For Money7%

“Great price too”

Design-Overall7%

“The design is beautiful”

Ease Of Use5%

“Definitely a convenient”

Advertised Vs Actual Product4%

“Work as they should”

Ease Of Cleaning3%

“Cleanup was a breeze since theyre disposable”

What buyers complain about

Thickness15%

“the cups are much thinner than expected”

Strength10%

“I probably could have cracked it if I'd used a bit more force”

Color9%

“Poor color”

Adhesion/Stickiness7%

“Over half of them were glued together”

Quality-Overall7%

“Feels Cheap in Hand”

Advertised Vs Actual Product2%

“the product title feels misleading”

Material Quality2%

“Theyre made of plastic”

Value For Money2%

“The price for the 40 pack is a little pricey”

Top return reasons

Size-Overall37%
Color23%
Quality-Overall15%
Value For Money8%
Advertised Vs Actual Product8%
Strength2%
Adhesion/Stickiness2%
Thin1%
Durability1%
Material Quality1%

Common new years cups questions

Is new years cups profitable to sell on Amazon United States?
The niche generates $17K/yr across 27 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +133.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the new years cups niche?
15 brands and 16 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in new years cups?
Top complaints mined from reviews: Thickness, Strength, Color. The return rate is 0.4%.
When does demand for new years cups peak?
Demand peaks in Jan–Dec; the busiest month runs 149.9× the quietest.
What does it cost to enter the new years cups niche?
Listings span $8.16–$25.80; the average listing price is $16.79 (sweet spot $15–$100). The average incumbent carries 239 reviews — the moat a new listing must climb.