New Mommy Essentials

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

0.8%

Market size, estimated

$27Ka year

Peak month

December1.3× the quietest month

Top search term

postpartum care package32K searches a year

Listings sell for $27.03 on average, from $9.48 to $42.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $27.03 that is $0 to $3K a year per listing.

Average price

$27.03inside the $15 to $100 sweet spot

Price range

$9.48–$42.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.1%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #468 within Feminine Care. It carries 7,716 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#468in Feminine Care

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

7,716per listing

Listings tracked

27

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months