Skip to content

Neurofeedback Devices

Fail

The top 5 products take 87% of clicks, so Neurofeedback Devices is a Fail.

Flapen Score
33
33 / 100
Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 49
Market size
$304K/yr66K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
87%top-5 click share · 8 brands · 15 sellers

Flapen Score

Neurofeedback Devices against its category

The dotted line is the Health & Household average. Past it, Neurofeedback Devices is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neurofeedback Devices market on Amazon at a glance

Shoppers on Amazon United States searched for Neurofeedback Devices 66K times last year and spent an estimated $304K. The top 5 brands take 93% of clicks. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $304K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
3.1%
Market size, estimated
$304Ka year
Peak month
November1.7× the quietest month
Top search term
muse headband21K searches a year

02 · Price

A sale here is worth $149.82.

Listings sell for $149.82 on average, from $7.99 to $460.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $149.82 that is $37K to $75K a year per listing.

Average price
$149.82above the $15 to $100 sweet spot
Price range
$7.99–$460.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$37K–$75K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8,703 within Sound Therapy. It carries 8,716 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8,703in Sound Therapy
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
8,716per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Neurofeedback Devices products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

4%

  • Brand 167%
  • Brand 212%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Neurofeedback Devices search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Neurofeedback Devices search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muse headband21K/yr
  • muse 211K/yr
  • muse s athena6K/yr
  • muse s5K/yr
  • muse headband meditation3K/yr
  • muse2 headband6K/yr
  • muse 2 headband4K/yr
  • muse23K/yr
  • muse s athena headband2K/yr
  • muse athena2K/yr

Reviews and returns

What reviews say buyers love and hate about Neurofeedback Devices

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Functionality-Overall”
5.0%of orders come back
“Questionable functionality”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Neurofeedback Devices questions

Answered from the same tracked data.