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Neroli Essential Oil

Maybe

An estimated 1.3% of orders come back. But demand is soft, at +3.0% this quarter, so Neroli Essential Oil is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$210K/yr146K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
53%top-5 click share · 21 brands · 464 sellers

Flapen Score

Neroli Essential Oil against its category

The dotted line is the Health & Household average. Past it, Neroli Essential Oil is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neroli Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Neroli Essential Oil 146K times last year and spent an estimated $210K. The top 5 brands take 66% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
7.8%
Market size, estimated
$210Ka year
Peak month
May1.3× the quietest month
Top search term
neroli essential oil78K searches a year

02 · Price

A sale here is worth $18.41.

Listings sell for $18.41 on average, from $4.57 to $99.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $18.41 that is $5K to $9K a year per listing.

Average price
$18.41inside the $15 to $100 sweet spot
Price range
$4.57–$99.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #426 within Aromatherapy. It carries 807 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#426in Aromatherapy
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
807per listing
Listings tracked
24

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Neroli Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

464

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

53%

Top 20: 96%

Open market

30%

  • Brand 129%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 64%

Demand

Neroli Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Neroli Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neroli essential oil78K/yr
  • neroli28K/yr
  • neroli oil19K/yr
  • neroli essential oil organic10K/yr
  • neroli essential oil for skin4K/yr
  • neroli oil for skin3K/yr
  • neroli fragrance oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Neroli Essential Oil

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
40%of negative reviews mention “Smell”
1.3%of orders come back
“mixed with some other scent”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Neroli Essential Oil questions

Answered from the same tracked data.