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Neosporin Spray

Fail

The products selling today already average 4.7★, so Neosporin Spray is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$96K/yr89K searches / yr
90-day growth
+31.0%search demand this quarter
Competition
72%top-5 click share · 10 brands · 120 sellers

Flapen Score

Neosporin Spray against its category

The dotted line is the Health & Household average. Past it, Neosporin Spray is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neosporin Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Neosporin Spray 89K times last year and spent an estimated $96K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+31.0%
Conversion, latest week
9.3%
Market size, estimated
$96Ka year
Peak month
August2.8× the quietest month
Top search term
neosporin spray62K searches a year

02 · Price

A sale here is worth $11.58.

Listings sell for $11.58 on average, from $4.24 to $30.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $11.58 that is $6K to $9K a year per listing.

Average price
$11.58under the $15 to $100 sweet spot
Price range
$4.24–$30.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #72 within Antibiotics & Antiseptics. It carries 11,973 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#72in Antibiotics & Antiseptics
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
11,973per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Neosporin Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

120

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

9%

  • Brand 127%
  • Brand 227%
  • Brand 318%
  • Brand 411%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Neosporin Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Neosporin Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neosporin spray62K/yr
  • spray neosporin7K/yr
  • neosporin spray antibiotic9K/yr
  • neosporin neo to go spray3K/yr
  • neosporin antibiotic spray4K/yr
  • neosporin antibiotic ointment spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Neosporin Spray

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic reaction”
A buyer, on “Allergies”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Neosporin Spray questions

Answered from the same tracked data.