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45

Neosporin Spray

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 24Growth 57Conversion 84Competition 23Returns 100Price range 60Avg price 47Brand share 29Review moat 21Quality gap 18

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.24–$30.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+31.0%

90-day search growth — must beat 0% to launch

Avg price

Okay$11.58

avg listing price — sweet spot $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad$96K

$96K/yr · 89K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad11,973.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Is neosporin spray profitable on Amazon?

According to Flapen's Amazon United States niche tracking, neosporin spray is a $96K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 45/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

neosporin spray market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
$93K–$116K
units × avg price
Conversion rate
9.3%
Avg BSR
#72
Page quality
0%
Prime
100%
Sponsored
67%
Out of stock
1.4%
Avg brand age
68 months
Avg seller age
155 days

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

120

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

9%

  • Bactine MAX27%
  • Neosporin27%
  • Band-Aid18%
  • Johnson & Johnson11%
  • Dermoplast5%
  • A+D3%
  • Open — no brand owns it (4 brands, 9%)

neosporin spray demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.0% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.8×

Top neosporin spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • neosporin spray62K/yr
  • spray neosporin7K/yr
  • neosporin spray antibiotic9K/yr
  • neosporin neo to go spray3K/yr
  • neosporin antibiotic spray4K/yr
  • neosporin antibiotic ointment spray3K/yr
All search terms

Top neosporin spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$19K30%$29K40%$38K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about neosporin spray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great, RELIABLE product”

Efficiency11%

“Definitely does the job well”

Advertised Vs Actual Product8%

“AS ADVERTISED”

Value For Money8%

“Good value for money”

Ease Of Use5%

“Ease of use”

Spray/Flow5%

“I love this spray”

Allergies4%

“Really good for my allergies”

Disinfection3%

“easy way to disinfect their ouchies”

Skin Health3%

“Helped heal scalp acne. I know”

Itch Relief3%

“No itch”

What buyers complain about

Allergies14%

“Allergic reaction”

Functionality-Overall8%

“Didn't work”

Pain Relief-Overall6%

“it hurt my hands to try to use this product”

Jamming/Clogging6%

“However the spray clogged not too long after”

Ease Of Use5%

“IMPOSSIBLE to open”

Smell4%

“Bactine smells awful”

Durability3%

“gemme a break”

Value For Money3%

“Given how expensive this item was”

Itch Relief3%

“Couldn't really tell a difference at all besides the itching afterwards”

Thickness2%

“It is a fairly thick product so I am not sure if that is why or if I just had a defective item”

Top return reasons

Functionality-Overall19%
Leak-Proof18%
Advertised Vs Actual Product13%
Value For Money12%
Size-Overall8%
Spray/Flow3%
Moist/Dry2%
Product Condition2%
Smell2%
Pain Relief-Overall2%

Common neosporin spray questions

Is neosporin spray profitable to sell on Amazon United States?
The niche generates $96K/yr across 15 tracked products. 90-day search growth is +31.0%. Flapen's verdict: Skip it (45/100).
How competitive is the neosporin spray niche?
10 brands and 120 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in neosporin spray?
Top complaints mined from reviews: Allergies, Functionality-Overall, Pain Relief-Overall. The return rate is 0.1%.
When does demand for neosporin spray peak?
Demand peaks in Jul–Aug; the busiest month runs 2.8× the quietest.
What does it cost to enter the neosporin spray niche?
Listings span $4.24–$30.81; the average listing price is $11.58 (sweet spot $15–$100). The average incumbent carries 11,973 reviews — the moat a new listing must climb.