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Neosporin Packets

Fail

The products selling today already average 4.8★, so Neosporin Packets is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$260K/yr80K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
80%top-5 click share · 7 brands · 111 sellers

Flapen Score

Neosporin Packets against its category

The dotted line is the Health & Household average. Past it, Neosporin Packets is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neosporin Packets market on Amazon at a glance

Shoppers on Amazon United States searched for Neosporin Packets 80K times last year and spent an estimated $260K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
18.6%
Market size, estimated
$260Ka year
Peak month
August1.9× the quietest month
Top search term
neosporin packets49K searches a year

02 · Price

A sale here is worth $17.43.

Listings sell for $17.43 on average, from $3.15 to $47.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $17.43 that is $22K to $26K a year per listing.

Average price
$17.43inside the $15 to $100 sweet spot
Price range
$3.15–$47.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$22K–$26K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #112 within Antibiotics & Antiseptics. It carries 7,527 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#112in Antibiotics & Antiseptics
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
7,527per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Neosporin Packets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

111

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Brand 158%
  • Brand 217%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 2%)

Demand

Neosporin Packets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Neosporin Packets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neosporin packets49K/yr
  • neosporin individual packets8K/yr
  • neosporin antibiotic ointment packets10K/yr
  • travel neosporin packets5K/yr
  • individual neosporin packets4K/yr
  • neosporin bulk3K/yr
  • neosporin antibiotic ointment individual packets2K/yr

Reviews and returns

What reviews say buyers love and hate about Neosporin Packets

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Value For Money”
0.1%of orders come back
“Definitely not worth the price”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Neosporin Packets questions

Answered from the same tracked data.