Neon Plates
PassNeon Plates scores 65 out of 100, a Pass. Shoppers spend an estimated $112K a year here, search demand grew +45.7% this quarter, and an estimated 2.6% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $112K/yr112K searches / yr
- 90-day growth
- +45.7%search demand this quarter
- Competition
- 34%top-5 click share · 27 brands · 31 sellers
Flapen Score
Neon Plates against its category
The dotted line is the Health & Household average. Past it, Neon Plates is stronger. Inside it, weaker.
Market
The Neon Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Neon Plates 112K times last year and spent an estimated $112K. The top 5 brands take 55% of clicks. Demand peaks in May. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- +45.7%
- Conversion, latest week
- 5.4%
- Market size, estimated
- $112Ka year
- Peak month
- May2.6× the quietest month
- Top search term
- neon plates29K searches a year
02 · Price
A sale here is worth $18.56.
Listings sell for $18.56 on average, from $8.88 to $37.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $18.56 that is $2K to $5K a year per listing.
- Average price
- $18.56inside the $15 to $100 sweet spot
- Price range
- $8.88–$37.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,408 within Disposable Plates, Bowls & Cutlery. It carries 201 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #1,408in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 201per listing
- Listings tracked
- 49
04 · Newcomers
2 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Neon Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
31
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
34%
Top 20: 75%
Open market
40%
- Brand 116%
- Brand 214%
- Brand 310%
- Brand 410%
- Brand 56%
- Brand 65%
Demand
Neon Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.6×
Search terms
Top Neon Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neon plates29K/yr
- neon paper plates13K/yr
- neon party plates15K/yr
- neon plates and napkins15K/yr
- glow in the dark plates9K/yr
- glow party plates7K/yr
- neon plastic plates6K/yr
- neon plates and napkins party supplies6K/yr
- neon party plates and napkins5K/yr
- glow plates5K/yr
Reviews and returns
What reviews say buyers love and hate about Neon Plates
We read the reviews and the return reasons for every product selling here.
“flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
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FAQ
Common Neon Plates questions
Answered from the same tracked data.