Is neon plates profitable to sell on Amazon United States?

The niche generates $112K/yr across 49 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is +45.7%. Flapen's verdict: Worth a look (65/100).

How competitive is the neon plates niche?

27 brands and 31 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in neon plates?

Top complaints mined from reviews: Strength, Brightness/Shine/Glow, Size-Overall. The return rate is 2.6%.

When does demand for neon plates peak?

Demand peaks in May; the busiest month runs 2.6× the quietest.

What does it cost to enter the neon plates niche?

Listings span $8.88–$37.55; the average listing price is $18.56 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.

Neon Plates

Worth a look

Shows a thin review moat (201 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great201.02

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.56

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Great$8.88–$37.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+45.7%

90-day search growth — must beat 0% to launch

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Market size

Okay$112K

$112K/yr · 112K searches

Signals No Dominant Brand Low Review Barrier

Is neon plates profitable on Amazon?

According to Flapen's Amazon United States niche tracking, neon plates is a $112K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May. Verdict: Worth a look — 65/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

neon plates market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $111K–$148K; units × avg price
Conversion rate: 5.4%
Avg BSR: #1,408
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 5.7%
Avg brand age: 34 months
Avg seller age: 169 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

34%

Top 20: 75%

Open market

40%

APUXXJUPA16%
Kochorie14%
CMUSKO10%
XJLANTTE10%
Exquisite6%
kedudes5%

neon plates demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.7% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.6×

Open Trend

Top neon plates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

neon plates29K/yr +67.0%4.3% conv.
neon paper plates13K/yr +79.8%5.5% conv.
neon party plates15K/yr +40.5%3.3% conv.
neon plates and napkins15K/yr +22.1%4.0% conv.
glow in the dark plates9K/yr +19.7%4.0% conv.
glow party plates7K/yr +17.8%2.9% conv.
neon plastic plates6K/yr +37.6%2.1% conv.
neon plates and napkins party supplies6K/yr +83.0%3.0% conv.
neon party plates and napkins5K/yr +13.7%2.4% conv.
glow plates5K/yr +21.4%3.1% conv.

All search terms

Top neon plates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CMUSKO Glow in the Dark Party Supplies - 60Pcs Neon Party Plates & Napkins Set 80s Neon Lets Glow Themed Tableware for Birthday

CMUSKO$15.884.5★113 rev

XJLANTTE 40 PCS Glow In The Dark Plates Neon Party Decorations 4 Colors Neon Paper Plates Birthday for Fluorescence Birthday Supplies Lets Glow Party Decorations 9 Inch (40)

XJLANTTE$12.094.5★100 rev

APUXXJUPA 50 Pcs Glow in the Dark Neon Party Supplies 5 Color Neon Birthday Plates Disposable Paper Plates for Lets Glow Party Decorations Halloween 9 x 9 inches

APUXXJUPA$14.234.3★53 rev

Kedudes Neon Glow Party Supplies Serves 32 - Hard Plastic Disposable Party Neon Plates Napkins Neon Cups Tumblers Cutlery - Forks Knives Spoons - Neon Party Decorations - Fiesta Party Supplies

kedudes$31.824.6★2,090 rev

Kochorie 72 Pieces Neon Paper Plates 7 Inch Bulk Paper Plates Disposable Glow Party Tableware Table Decors Neon Party Supplies for Birthday Dinner Wedding

Kochorie$15.794.7★96 rev

Newest

by launch date

COSINIA 72 Pcs 7 Inch Neon Paper Plates Disposable Bulk Dessert Plates

COSINIA$15.3537 rev

4mo ago

40 Pcs Neon Plates and Napkins Tableware Sets for Neon Party Decorations Birthday Decorations Which Can Serve 20

Kinovo$13.0215 rev

7mo ago

Kochorie 350 Pieces Neon Dinnerware Set 7 & 9 inch Dessert Paper Plates Cups Napkins Plastic Cutlery Disposable Party Supplies for Neon Glow Party Birthday Baby Shower Wedding Serve 50 Guests

Kochorie$34.7847 rev

8mo ago

Glow in the Dark Party Supplies Including Colorful Plates Napkins Tablecloth Banner and Dinnerware for Lets Glow Neon Party Decorations Serves 20

APUXXJUPA$19.8629 rev

10mo ago

APUXXJUPA Glow Party Supplies Plates Set for 20 Guests Including Multi-color Tablecloth Forks Napkins and Plates for Glow Birthday Decorations Neon Party Decorations

APUXXJUPA$15.2548 rev

10mo ago

What reviews say buyers love and hate about neon plates

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Bright colored”

Value For Money12%

“Great value”

Brightness/Shine/Glow11%

“They are just as bright in person as in their photos”

Quality-Overall10%

“The paper cups are good quality”

Advertised Vs Actual Product5%

“better than I expected”

Fun/Entertainment Experience5%

“So fun”

Strength4%

“The plates are sturdy”

Ease Of Cleaning4%

“which makes cleanup a breeze”

Durability2%

“Durable and cute”

Correct Contents2%

“Comes with everything you need for a party, including large & small plates”

What buyers complain about

Strength29%

“flimsy”

Brightness/Shine/Glow21%

“Not bright”

Size-Overall14%

“Too small”

Quality-Overall5%

“Very cheap and none of the glow sticks worked”

Color5%

“no actual color to it in blacklight other than a lavender/purple glow”

Weight Heavy4%

“not super heavy-duty either”

Thickness1%

“the value is just okay considering how thin the plates are”

Top return reasons

Size-Overall54%

Value For Money7%

Quality-Overall7%

Color6%

Advertised Vs Actual Product6%

Brightness/Shine/Glow5%

Strength2%

Thin2%

Material Quality2%

Functionality-Overall2%

Common neon plates questions

Is neon plates profitable to sell on Amazon United States?: The niche generates $112K/yr across 49 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is +45.7%. Flapen's verdict: Worth a look (65/100).
How competitive is the neon plates niche?: 27 brands and 31 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in neon plates?: Top complaints mined from reviews: Strength, Brightness/Shine/Glow, Size-Overall. The return rate is 2.6%.
When does demand for neon plates peak?: Demand peaks in May; the busiest month runs 2.6× the quietest.
What does it cost to enter the neon plates niche?: Listings span $8.88–$37.55; the average listing price is $18.56 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.