Is neon cups profitable to sell on Amazon United States?

The niche generates $44K/yr across 14 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +86.7%. Flapen's verdict: Skip it (49/100).

How competitive is the neon cups niche?

11 brands and 58 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in neon cups?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Taste-Overall. The return rate is 0.5%.

When does demand for neon cups peak?

Demand peaks in May; the busiest month runs 3.5× the quietest.

What does it cost to enter the neon cups niche?

Listings span $7.41–$19.73; the average listing price is $13.47 (sweet spot $15–$100). The average incumbent carries 2,868 reviews — the moat a new listing must climb.

Neon Cups

Skip it

A small market ($44K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Growth

Great+86.7%

90-day search growth — must beat 0% to launch

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.47

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Price range

Okay$7.41–$19.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,868.07

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$44K

$44K/yr · 50K searches

Is neon cups profitable on Amazon?

According to Flapen's Amazon United States niche tracking, neon cups is a $44K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May. Verdict: Skip it — 49/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

neon cups market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $40K–$54K; units × avg price
Conversion rate: 6.5%
Avg BSR: #713
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 163 days

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

Hefty34%
Party Essentials14%
TOSPARTY10%
Stumbelina9%
KesaPlan9%
Lilymicky9%
Open — no brand owns it (5 brands, 15%)

neon cups demand & seasonality

Weekly Amazon search volume, last 104 weeks — +86.7% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 3.5×

Open Trend

Top neon cups search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

neon cups28K/yr +83.4%5.3% conv.
neon plastic cups10K/yr +109.9%6.0% conv.
neon solo cups6K/yr +97.4%10.2% conv.
neon party cups6K/yr +59.1%3.9% conv.

All search terms

Top neon cups products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hefty Party On Disposable Plastic Cups Assorted 16 Ounce 100 Count

Hefty$9.974.8★36,012 rev

50 PCS 12oz Plastic Cups Neon Glowing Party Decorations Disposable Drinking Cups for Birthday Carnivals Glow Themed Party Supplies(Neon)

TOSPARTY$13.364.7★63 rev

KesaPlan 120 PCS Plastic Neon Cups 12 OZ Disposable Glow Cups Under UV Black Light for Neon Party Decorations Colorful Glow in the Dark Cups for Rave Party Christmas Thanksgiving Halloween Holidays

KesaPlan$19.624.7★66 rev

Lilymicky 100 Pack 12 oz Plastic Cups Neon Glowing Plastic Party Cups Assorted Neon Colors for Parties Carnivals and Any Events

Lilymicky$19.734.7★470 rev

Stumbelina 100 COUNT (1 oz) NEON PLASTIC SHOT GLASS CUPS | Disposable BRIGHT MULTI-COLOR Variety Pack | Glow Party Disco Rave Trinkets Decorations Accessories Decor

Stumbelina$8.634.7★100 rev

Newest

by launch date

COSINIA 60 Pack Glow in the Dark Party Cups 12 oz Neon Plastic Cups Multi Color Disposable Cups for Blacklight Glow Parties Birthdays and Holiday Gatherings

COSINIA$14.9629 rev

4mo ago

Stumbelina 100 COUNT (1 oz) NEON SPARKLE | PLASTIC SHOT GLASS CUPS | Disposable BRIGHT MULTI-COLOR Variety Pack | Glow Party Disco Rave Trinkets Decorations Accessories Decor

Stumbelina$8.7529 rev

4mo ago

Stumbelina 100 COUNT (1 oz) NEON PLASTIC SHOT GLASS CUPS | Disposable BRIGHT MULTI-COLOR Variety Pack | Glow Party Disco Rave Trinkets Decorations Accessories Decor

Stumbelina$8.63100 rev

9mo ago

50 PCS 12oz Plastic Cups Neon Glowing Party Decorations Disposable Drinking Cups for Birthday Carnivals Glow Themed Party Supplies(Neon)

TOSPARTY$13.3663 rev

10mo ago

LemonRoad 16 oz 50 Pack Blacklight Party Glow Cups Plastic Neon Cups Disposable Glow in the Dark for Parties Birthdays 80s Themed Events (Multicolor)

LemonRoad$16.2125 rev

1y ago

What reviews say buyers love and hate about neon cups

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“Colors are bright”

Value For Money13%

“Worth It”

Size-Overall10%

“Perfect size”

Strength9%

“Very sturdy”

Advertised Vs Actual Product8%

“Did the job”

Durability7%

“Super durable”

Quality-Overall5%

“are good quality cups”

Ease Of Use3%

“are easy to store”

Thickness2%

“they feel thicker than some other disposable cups”

Ease Of Cleaning1%

“I love that theyre disposable for easy cleanup after the party”

What buyers complain about

Quality-Overall14%

“The plastic is thin and brittle, showing very poor quality control”

Size-Overall11%

“the 12 oz is really big”

Taste-Overall9%

“The cups made whatever I poured in them taste funny”

Thickness8%

“They aren't as thick/durable as Solo ones”

Color6%

“Colors arent as in the pictures”

Value For Money6%

“It's the exhorbitant cost of shipping that was not good”

Leak-Proof6%

“Leaky Cups”

Strength5%

“A little flimsy”

Ease Of Cleaning5%

“They do not want to rinse/wash their tumblers out”

Material Quality3%

“Cheapest plastic ever”

Top return reasons

Size-Overall49%

Value For Money14%

Color11%

Advertised Vs Actual Product5%

Functionality-Overall2%

Strength2%

Quality-Overall2%

Thin2%

Contamination2%

Smell2%

Common neon cups questions

Is neon cups profitable to sell on Amazon United States?: The niche generates $44K/yr across 14 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +86.7%. Flapen's verdict: Skip it (49/100).
How competitive is the neon cups niche?: 11 brands and 58 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in neon cups?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Taste-Overall. The return rate is 0.5%.
When does demand for neon cups peak?: Demand peaks in May; the busiest month runs 3.5× the quietest.
What does it cost to enter the neon cups niche?: Listings span $7.41–$19.73; the average listing price is $13.47 (sweet spot $15–$100). The average incumbent carries 2,868 reviews — the moat a new listing must climb.