Is neon butane profitable to sell on Amazon United States?

The niche generates $95K/yr across 34 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (48/100).

How competitive is the neon butane niche?

13 brands and 70 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in neon butane?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Value For Money. The return rate is 0.0%.

When does demand for neon butane peak?

Demand peaks in Jun; the busiest month runs 1.6× the quietest.

What does it cost to enter the neon butane niche?

Listings span $4.10–$67.71; the average listing price is $26.19 (sweet spot $15–$100). The average incumbent carries 4,427 reviews — the moat a new listing must climb.

Neon Butane

Skip it

Soft demand (-7.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.19

avg listing price — sweet spot $15–$100

Price range

Great$4.10–$67.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,426.91

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$95K

$95K/yr · 64K searches

Growth

Bad-7.5%

90-day search growth — must beat 0% to launch

Is neon butane profitable on Amazon?

According to Flapen's Amazon United States niche tracking, neon butane is a $95K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

neon butane market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $79K–$105K; units × avg price
Conversion rate: 5.7%
Avg BSR: #119
Page quality: 0%
Prime: 21%
Sponsored: 74%
Out of stock: 8.7%
Avg brand age: 63 months
Avg seller age: 156 days

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

NEON30%
Bernzomatic24%
Zippo22%
Generic7%
MK LIGHTER4%
Scinex3%
Open — no brand owns it (7 brands, 9%)

neon butane demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.6×

Open Trend

Top neon butane search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bernzomatic butane refill15K/yr -15.8%5.7% conv.
neon butane14K/yr +4.4%4.4% conv.
mk lighter refill9K/yr +4.4%4.4% conv.
neon butane refill7K/yr -24.8%6.6% conv.
mk butane refill4K/yr -1.8%5.3% conv.
butane 12 pack5K/yr -12.8%4.0% conv.
bernzomatic butane4K/yr +16.6%6.3% conv.
11x butane3K/yr -20.3%5.0% conv.
bernzomatic refill3K/yr -22.2%2.3% conv.

All search terms

Top neon butane products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Zippo Butane Fuel Refill Premium High-Purity for Lighters Torches & Inserts Clean Burning Consistent Flame Reliable Performance Made in USA 75ml 2-Pack

Zippo$8.884.5★24,552 rev

5.5 Oz Butane Refill Bernzomatic

Bernzomatic$14.784.6★488 rev

NEON Butane Fuel Refill 11X Ultra-Refined 300ml Premium Lighter Fluid with Metal Nozzle & 5 Butane Gas Refill Adapters for Refillable Jet Flame Lighters Torches and Culinary Use 2 Cans

NEON$18.864.6★1,553 rev

Zippo Butane Fuel 115ml

Zippo$7.014.5★9,435 rev

NEON Butane Refill 11X Ultra-Refined Butane Fuel 300ml Premium Lighter Fluid with Metal Nozzle & 5 Butane Gas Refill Adapters for Refillable Jet Flame Lighters Torches and Culinary Use 12 Cans

NEON$38.674.6★1,553 rev

Newest

by launch date

MK Candle Lighter Butane Refillable Wind-Resistant Flame 5-Pack for BBQ Camping Outdoor Use (New Pastel-5pc)

MK LIGHTER$16.221,853 rev

4mo ago

NEON Butane Fuel 750ml 11X Ultra Refined 0 Impurities Butane Refill Premium Universal Lighter Fluid with Metal Nozzle and 3 Butane Gas Refill Adapters for Refillable Lighters and Torches 1 Can

NEON$19.9663 rev

10mo ago

NEON Butane Fuel 300ml 5X Premium Refined Butane Refill for Torch Lighter 0 Impurities Lighter Fluid with Metal Nozzle & 5 Butane Gas Refill Adapters for Culinary Welding and DIY (2 Cans)

NEON$17.71425 rev

10mo ago

NEON Butane Fuel Refill 11X Ultra-Refined 300ml Premium Lighter Fluid with Metal Nozzle & 5 Butane Gas Refill Adapters for Refillable Jet Flame Lighters Torches and Culinary Use 2 Cans

NEON$18.861,553 rev

12mo ago

MK Candle Lighter Butane Refillable Wind-Resistant Flame 4-Pack for BBQ Camping Outdoor Use (Neutral-4PC)

MK LIGHTER$14.721,853 rev

1y ago

What reviews say buyers love and hate about neon butane

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Fair price”

Quality-Overall21%

“Amazing Quality”

Advertised Vs Actual Product16%

“As advertised”

Ease Of Use12%

“Easy to Use”

Durability3%

“easy and still have both so they last long”

Size-Overall2%

“Good size”

Ease Of Cleaning2%

“Good clean stuff”

Efficiency2%

“It works”

Leak-Proof1%

“They havent leaked”

Functionality-Overall1%

“Gets the job done keeping my lighters full”

What buyers complain about

Size-Overall24%

“One Can Short”

Leak-Proof23%

“Leaks all over”

Value For Money8%

“ridiculously overpriced”

Functionality-Overall6%

“doesn't work properly”

Advertised Vs Actual Product6%

“Not as advertised”

Quality-Overall5%

“Bad quality control”

Spray/Flow5%

“They spray everywhere due to a poor seal on the fill nozzle”

Ease Of Use2%

“Difficult to use”

Defective Material/Parts1%

“The tip was broken”

Burner Issues1%

“then a flame started coming out of my little stove top burner”

Top return reasons

Size-Overall48%

Leak-Proof22%

Functionality-Overall13%

Jamming/Clogging4%

Advertised Vs Actual Product4%

Inflation/Deflation4%

Add-Ons/Attachments2%

Maintenance And Repair1%

Accuracy-Overall1%

Common neon butane questions

Is neon butane profitable to sell on Amazon United States?: The niche generates $95K/yr across 34 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Skip it (48/100).
How competitive is the neon butane niche?: 13 brands and 70 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in neon butane?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Value For Money. The return rate is 0.0%.
When does demand for neon butane peak?: Demand peaks in Jun; the busiest month runs 1.6× the quietest.
What does it cost to enter the neon butane niche?: Listings span $4.10–$67.71; the average listing price is $26.19 (sweet spot $15–$100). The average incumbent carries 4,427 reviews — the moat a new listing must climb.