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Neocell Liquid Collagen

Fail

The top 5 brands take 100% of clicks, so Neocell Liquid Collagen is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$40K/yr26K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
97%top-5 click share · 3 brands · 513 sellers

Flapen Score

Neocell Liquid Collagen against its category

The dotted line is the Health & Household average. Past it, Neocell Liquid Collagen is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neocell Liquid Collagen market on Amazon at a glance

Shoppers on Amazon United States searched for Neocell Liquid Collagen 26K times last year and spent an estimated $40K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
6.3%
Market size, estimated
$40Ka year
Top search term
neocell liquid collagen18K searches a year

02 · Price

A sale here is worth $23.70.

Listings sell for $23.70 on average, from $14.50 to $26.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $23.70 that is $2K to $6K a year per listing.

Average price
$23.70inside the $15 to $100 sweet spot
Price range
$14.50–$26.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #477 within Collagen. It carries 1,418 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#477in Collagen
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
1,418per listing
Listings tracked
6

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Neocell Liquid Collagen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

513

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 216%
  • Brand 33%
  • Open — no brand owns it (0%)

Search terms

Top Neocell Liquid Collagen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neocell liquid collagen18K/yr
  • neocell collagen liquid5K/yr
  • neocell liquid collagen for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Neocell Liquid Collagen

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“doesnt taste right”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Neocell Liquid Collagen questions

Answered from the same tracked data.