Is nello super calm profitable to sell on Amazon United States?

The niche generates $3.5M/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the nello super calm niche?

3 brands and 14 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nello super calm?

Top complaints mined from reviews: Taste-Overall, Flavor, Sleep Quality. The return rate is 0.0%.

When does demand for nello super calm peak?

Demand peaks in Jun; the busiest month runs 1.7× the quietest.

What does it cost to enter the nello super calm niche?

Listings span $20.24–$43.50; the average listing price is $34.97 (sweet spot $15–$100). The average incumbent carries 1,658 reviews — the moat a new listing must climb.

Nello Super Calm

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$3.5M

$3.5M/yr · 2.2M searches

Avg price

Incredible$34.97

avg listing price — sweet spot $15–$100

Price range

Incredible$20.24–$43.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,658.36

avg incumbent reviews — the moat a new listing must climb

Competition

Bad76%

top-5 click share — a locked-up shelf

Growth

Bad-35.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is nello super calm profitable on Amazon?

According to Flapen's Amazon United States niche tracking, nello super calm is a $3.5M/yr Amazon United States market (2.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

nello super calm market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 100K–125K; avg 15,000–20,000/product
Revenue / yr: $3.5M–$4.4M; units × avg price
Conversion rate: 4.5%
Avg BSR: #230
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 152 days

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Nello90%
Loroc'e7%
Calmify3%

nello super calm demand & seasonality

Weekly Amazon search volume, last 68 weeks — -35.7% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.7×

Open Trend

Top nello super calm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nello super calm966K/yr -40.2%4.5% conv.
nello408K/yr -24.1%3.2% conv.
super calm173K/yr -24.4%4.2% conv.
calmify109K/yr -49.0%2.3% conv.
supercalm69K/yr -19.6%3.6% conv.
super calm cortisol drink54K/yr -6.7%3.6% conv.
nello super calm cortisol drink97K/yr -61.2%3.2% conv.
calmify liquid anti stress cortisol110K/yr -71.3%3.7% conv.
cortisol drink31K/yr -27.5%1.3% conv.
nello calm20K/yr +3.2%3.8% conv.

All search terms

Top nello super calm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Nello Supercalm Powdered Drink Mix Cortisol Reducer and Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO On The Go 20 Ct Raspberry Lemonade

Nello$37.594.3★6,926 rev

Nello Supercalm Powdered Drink Mix Tub Cortisol Reducer* Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO 30 Ct Raspberry Lemonade

Nello$43.504.3★6,926 rev

Nello Supercalm Powdered Drink Mix Cortisol Reducer* Sleep Aid Supplement L Theanine Ksm-66 Ashwagandha Magnesium Glycinate Vitamin D 3 No Sugar Non GMO 20 Ct Strawberries & Cream

Nello$37.084.5★730 rev

Nello Supersleep Nighttime Sleep Support Drink Mix Ashwagandha Maizinol L-Glycine Magnesium Glycinate Peach Dream (Pack of 20)

Nello$39.263.6★108 rev

Nello Superfocus Nootropic Focus Drink Mix for Productivity L-Theanine Rhodiola Rosea Alpha-GPC Lions Mane Tyrosine Sugar-Free Packets (20 Servings (Caffeine) Fruit Punch)

Nello$37.104.2★142 rev

Newest

by launch date

Nello Supersleep Nighttime Sleep Support Drink Mix Ashwagandha Maizinol L-Glycine Magnesium Glycinate Peach Dream (Pack of 20)

Nello$39.26108 rev

3mo ago

Nello Superbalance Hormonal Support Drink Mix SRI-81 Shatavari Myo-Inositol Rhodiola Rosea Vitamin C Magnesium Theobromine (20 Servings Blueberry Acai)

Nello$39.44107 rev

4mo ago

Nello Superbalance Hormonal Support Drink Mix SRI-81 Shatavari Myo-Inositol Rhodiola Rosea Vitamin C Magnesium Theobromine (20 Servings Strawberry Lemonade)

Nello$39.4494 rev

4mo ago

Nello Superfocus Nootropic Focus Drink Mix for Productivity L-Theanine Rhodiola Rosea Alpha-GPC Lions Mane Tyrosine Sugar-Free Packets (20 Servings (Caffeine) Fruit Punch)

Nello$37.10142 rev

5mo ago

UltraCalm Super Cortisol Drink with Magnesium Glycinate Ashwagandha L-Theanine Vitamin D3 Magnesium Powder for Sleep & Stress Relief Raspberry Lemonade (30 Servings)

Loroc'e$24.27773 rev

1y ago

What reviews say buyers love and hate about nello super calm

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“Good pleasing taste”

Sleep Quality15%

“Helps with sleep”

Flavor9%

“The flavor is refreshing”

Stress/Anxiety6%

“Excellent for relaxing”

Soothing Effect5%

“It relaxes you”

Quality-Overall4%

“the price feels reasonable for the quality”

Solubility3%

“Dissolves easily”

Energy Level2%

“Great energy”

Efficiency2%

“its been quite effective”

Ingredients-Overall2%

“The ingredients are of great quality”

What buyers complain about

Taste-Overall17%

“Horrible taste”

Flavor9%

“not fond of the flavor”

Sleep Quality9%

“No improvement in Sleep”

Value For Money6%

“Pretty pricey”

Functionality-Overall5%

“The product don't help me”

Sweetness4%

“Sweeter than other products on the market”

Solubility3%

“Doesn't dissolve”

Side Effects3%

“This products made me so incredibly ill”

Advertised Vs Actual Product2%

“It doesnt work as advertised”

Stress/Anxiety2%

“Gave me so much anxiety”

Top return reasons

Flavor30%

Quality-Overall10%

Blood Pressure10%

Solubility10%

Taste-Overall10%

Value For Money10%

Leak-Proof10%

Functionality-Overall10%

Common nello super calm questions

Is nello super calm profitable to sell on Amazon United States?: The niche generates $3.5M/yr across 11 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the nello super calm niche?: 3 brands and 14 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nello super calm?: Top complaints mined from reviews: Taste-Overall, Flavor, Sleep Quality. The return rate is 0.0%.
When does demand for nello super calm peak?: Demand peaks in Jun; the busiest month runs 1.7× the quietest.
What does it cost to enter the nello super calm niche?: Listings span $20.24–$43.50; the average listing price is $34.97 (sweet spot $15–$100). The average incumbent carries 1,658 reviews — the moat a new listing must climb.