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Neem Toothpaste

Fail

The top 5 products take 88% of clicks, so Neem Toothpaste is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$259K/yr182K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
88%top-5 click share · 7 brands · 69 sellers

Flapen Score

Neem Toothpaste against its category

The dotted line is the Health & Household average. Past it, Neem Toothpaste is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neem Toothpaste market on Amazon at a glance

Shoppers on Amazon United States searched for Neem Toothpaste 182K times last year and spent an estimated $259K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
13.4%
Market size, estimated
$259Ka year
Peak month
May1.1× the quietest month
Top search term
neem toothpaste152K searches a year

02 · Price

A sale here is worth $10.67.

Listings sell for $10.67 on average, from $5.97 to $21.18. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $10.67 that is $27K to $32K a year per listing.

Average price
$10.67under the $15 to $100 sweet spot
Price range
$5.97–$21.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
$27K–$32K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #399 within Toothpaste. It carries 2,582 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#399in Toothpaste
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,582per listing
Listings tracked
9

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
76 months

Products

Top Neem Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

69

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

2%

  • Brand 175%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Neem Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Neem Toothpaste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neem toothpaste152K/yr
  • neem toothpaste organic17K/yr
  • toothpaste neem4K/yr
  • neem essential toothpaste3K/yr
  • neem oil toothpaste3K/yr
  • neem toothpaste organic fluoride free3K/yr

Reviews and returns

What reviews say buyers love and hate about Neem Toothpaste

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Ingredients-Overall”
0.4%of orders come back
“Toxic ingredients”
A buyer, on “Ingredients-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Neem Toothpaste questions

Answered from the same tracked data.