Neckhaven Pillow Hospitality Collection
MaybeSearch demand grew +127.2% this quarter. But an estimated 5.8% of orders come back, so Neckhaven Pillow Hospitality Collection is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $129K/yr88K searches / yr
- 90-day growth
- +127.2%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 53 sellers
Flapen Score
Neckhaven Pillow Hospitality Collection against its category
The dotted line is the Health & Household average. Past it, Neckhaven Pillow Hospitality Collection is stronger. Inside it, weaker.
Market
The Neckhaven Pillow Hospitality Collection market on Amazon at a glance
Shoppers on Amazon United States searched for Neckhaven Pillow Hospitality Collection 88K times last year and spent an estimated $129K. The top 5 brands take 72% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +127.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $129K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- +127.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $129Ka year
- Peak month
- November36.6× the quietest month
- Top search term
- pillow haven47K searches a year
02 · Price
A sale here is worth $42.83.
Listings sell for $42.83 on average, from $32.78 to $64.69. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $42.83 that is $4K to $11K a year per listing.
- Average price
- $42.83inside the $15 to $100 sweet spot
- Price range
- $32.78–$64.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 5.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #330 within Bedroom Aids & Accessories. It carries 5,321 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 84%
- Out of stock, average day
- 5.5%
- Average rank
- #330in Bedroom Aids & Accessories
- Average rating
- 4.11 starsAmazon United States average 4.42 stars
- Average reviews
- 5,321per listing
- Listings tracked
- 19
04 · Newcomers
4 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Neckhaven Pillow Hospitality Collection products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
53
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
20%
- Brand 128%
- Brand 212%
- Brand 312%
- Brand 410%
- Brand 510%
- Brand 68%
Demand
Neckhaven Pillow Hospitality Collection search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 36.6×
Search terms
Top Neckhaven Pillow Hospitality Collection search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pillow haven47K/yr
- pillow haven anti snore contour pillow15K/yr
- pillow haven neck pillow21K/yr
- pillow haven pillow2K/yr
- neck heaven pillow3K/yr
Reviews and returns
What reviews say buyers love and hate about Neckhaven Pillow Hospitality Collection
We read the reviews and the return reasons for every product selling here.
“Not as comfortable as I hoped”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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FAQ
Common Neckhaven Pillow Hospitality Collection questions
Answered from the same tracked data.