Neck Wrap Microwavable
Skip itSoft demand (-24.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.11avg listing price — sweet spot $15–$100
Price range
Great$10.01–$41.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$343K$343K/yr · 250K searches
Returns
Good3.0%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad4,602.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Is neck wrap microwavable profitable on Amazon?
According to Flapen's Amazon United States niche tracking, neck wrap microwavable is a $343K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
neck wrap microwavable market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $302K–$402K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 4.1%
- Avg brand age
- 58 months
- Avg seller age
- 182 days
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
31
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
14%
- uncn33%
- Sharper Image19%
- SunnyBay14%
- Bed Buddy10%
- comfheat5%
- REVIX5%
- Open — no brand owns it (6 brands, 14%)
neck wrap microwavable demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.9×
Top neck wrap microwavable search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- neck warmer microwavable54K/yr
- microwavable neck wrap53K/yr
- neck wrap microwavable39K/yr
- microwave neck wrap20K/yr
- heated neck wraps microwavable13K/yr
- rice neck wrap microwavable11K/yr
- microwavable neck warmer7K/yr
- neck microwave heat wrap8K/yr
- heatable neck wrap9K/yr
- microwavable neck pillow6K/yr
Top neck wrap microwavable products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
uncn Heating Pad for Neck Shoulders and Back Microwavable Wrap Weighted Neck Warmer 32x5in Microwave Heat Wrap Rice Beanbag Lavender Scented 1.5Pounds
uncn$13.484.5★939 rev
Sharper Image Heated Neck & Shoulder Wrap - Microwavable Warm & Cooling Plush Pad Scented Aromatherapy (100% Natural Lavender & Herb Spa Blend) Pain Tension Headache Relief Therapy Gift for Women
Sharper Image$14.424.4★12,021 rev
Carex Bed Buddy Heat Pad And Cooling Neck Wrap - Microwave Heating Pad For Sore Muscles - Cold Wrap Pack For Aches and Pain
Bed Buddy$10.264.5★18,017 rev
UNCN Long Wide Heating Pad for Neck and Shoulders Back 33x5.9 Microwavable Large Moist Heat Pack Warm Hot Compress Neck Wrap Weighted Bag Massage Reusable Herbal Nature Calming Portable 1.95Pounds
uncn$19.394.3★4,581 rev
SunnyBay Microwave Heating Pad for Neck and Shoulders 2.2 lbs 26 inch Long Versatile Microwavable Neck Wrap Warmer or Cool Pack Hot or Cold Therapy to Relax Sore Muscles (Blue)
SunnyBay$22.844.4★5,725 rev
Newest
by launch date
Comfytemp Neck Shoulder Heating Pad Microwavable for Pain Relief FSA Eligible HSA Weighted Heated Neck Wrap Warmer Microwave Moist Heating Pad Warm Compress Women Gift Fathers Day Dad Gift for Men
Comfytemp$20.82205 rev
Neck Heating Pad Microwavable with Machine Washable Cover Weighted Microwave Heating Pad Neck Wrap for Shoulder Back Pain Relief Warm Rice Bag Pack for Cramps Hot Cold Therapy 1.5lbs Lavender Scented
uncn$10.0179 rev
Comfytemp Microwavable Heating Pad for Neck Shoulders FSA Eligible HSA 334 Moist Heat Neck Wrap Warmer for Pain Relief Microwave Heating Pad Warm Compress Women Gift Fathers Day Dad Men Gift
Comfytemp$15.23139 rev
Comfheat Neck Heating Pad Microwavable for Pain Relief Moist Hot Compress Microwave Neck Warmer Wrap FSA Eligible HSA for Sore Muscles Relief Lavender Aroma 25 x 5.7 Inches Blue
comfheat$20.33335 rev
Sharper Image Heated Neck & Shoulder Wrap - Microwavable Warm & Cooling Plush Pad Scented Aromatherapy (100% Natural Lavender & Herb Spa Blend) Pain Tension Headache Relief Therapy Gift for Women
Sharper Image$14.4212,021 rev
Trending
90-day click momentumNeck Heating Pad Microwavable with Machine Washable Cover Weighted Microwave Heating Pad Neck Wrap for Shoulder Back Pain Relief Warm Rice Bag Pack for Cramps Hot Cold Therapy 1.5lbs Lavender Scented
uncn$10.014.7★
Microwavable Heating Pad for Neck Back & Shoulders - Heating Bean Bag Microwavable Pillow - Cleaned Wheat & Lavender Aromatherapy Heating Pad Wrap - Amazing Health Purple
Amazing Health$14.414.3★
Sharper Image Heated Neck & Shoulder Wrap - Microwavable Warm & Cooling Plush Pad Scented Aromatherapy (100% Natural Lavender & Herb Spa Blend) Pain Tension Headache Relief Therapy Gift for Women
Sharper Image$15.684.4★
Comfytemp Neck Shoulder Heating Pad Microwavable for Pain Relief FSA Eligible HSA Weighted Heated Neck Wrap Warmer Microwave Moist Heating Pad Warm Compress Women Gift Fathers Day Dad Gift for Men
Comfytemp$20.824.1★
Comfytemp Microwavable Heating Pad for Neck Shoulders FSA Eligible HSA 334 Moist Heat Neck Wrap Warmer for Pain Relief Microwave Heating Pad Warm Compress Women Gift Fathers Day Dad Men Gift
Comfytemp$15.234.2★
What reviews say buyers love and hate about neck wrap microwavable
What buyers praise and complain about, mined from review topics.What buyers love
“seems well made”
“Great scent”
“It looked comfortable from the pics, and soft,”
“Heats up nicely”
“Works as described”
“Stays warm”
“This product is every bit as effective as promised”
“Comfortable fit”
“Good for muscle pain”
“Super lightweight”
What buyers complain about
“the scent is too strong”
“not very warm”
“Smaller than expected”
“Burnt”
“Poor Quality”
“This is product is bulky”
“Breaks easily”
“tiny beads started spilling out”
“Not warm enough”
“Burned”
Top return reasons
Common neck wrap microwavable questions
- Is neck wrap microwavable profitable to sell on Amazon United States?
- The niche generates $343K/yr across 20 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the neck wrap microwavable niche?
- 12 brands and 31 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in neck wrap microwavable?
- Top complaints mined from reviews: Smell, Heating, Size-Overall. The return rate is 3.0%.
- When does demand for neck wrap microwavable peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the neck wrap microwavable niche?
- Listings span $10.01–$41.92; the average listing price is $20.11 (sweet spot $15–$100). The average incumbent carries 4,603 reviews — the moat a new listing must climb.