Neck Wrap Microwavable

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $343K a year.

Searches, last 12 months

250K

Growth, 90 days vs prior 90

-24.9%

Conversion, latest week

6.8%

Market size, estimated

$343Ka year

Peak month

December3.9× the quietest month

Top search term

neck warmer microwavable54K searches a year

Listings sell for $20.11 on average, from $10.01 to $41.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $20.11 that is $10K to $15K a year per listing.

Average price

$20.11inside the $15 to $100 sweet spot

Price range

$10.01–$41.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$10K–$15K

Returns

3.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #55 within Hot & Cold Therapies. It carries 4,603 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#55in Hot & Cold Therapies

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

4,603per listing

Listings tracked

20

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

58 months