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Neck Tightening Device

Maybe

The top 5 brands take only 37% of clicks. But demand is soft, at -29.7% this quarter, so Neck Tightening Device is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$204K/yr213K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
32%top-5 click share · 43 brands · 244 sellers

Flapen Score

Neck Tightening Device against its category

The dotted line is the Health & Household average. Past it, Neck Tightening Device is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neck Tightening Device market on Amazon at a glance

Shoppers on Amazon United States searched for Neck Tightening Device 213K times last year and spent an estimated $204K. The top 5 brands take 37% of clicks. Demand peaks in Apr. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
1.8%
Market size, estimated
$204Ka year
Peak month
April2.0× the quietest month
Top search term
face lifting device32K searches a year

02 · Price

A sale here is worth $51.76.

Listings sell for $51.76 on average, from $8.10 to $344.23. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $51.76 that is $0 to $5K a year per listing.

Average price
$51.76inside the $15 to $100 sweet spot
Price range
$8.10–$344.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #292 within Light Therapy. It carries 1,488 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
21.6%
Average rank
#292in Light Therapy
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,488per listing
Listings tracked
55

04 · Newcomers

14 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
14Amazon's first-year sales bar
Average brand age
26 months

Products

Top Neck Tightening Device products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

43 rising

Sellers

244

Top-5 brand share

37%

Top 20: 81%

Top-5 click share

32%

Top 20: 70%

Open market

58%

  • Brand 113%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Neck Tightening Device search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Neck Tightening Device search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face lifting device32K/yr
  • face and neck massager29K/yr
  • neck tightening device19K/yr
  • face tightening and lifting device15K/yr
  • neck firming device13K/yr
  • facial lifting device11K/yr
  • ems face lift device15K/yr
  • neck lifting device9K/yr
  • intense pulsed light wrinkles reducing instrument es-108111K/yr
  • neck and face massager10K/yr

Reviews and returns

What reviews say buyers love and hate about Neck Tightening Device

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Functionality-Overall”
1.8%of orders come back
“Did NOT work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Neck Tightening Device questions

Answered from the same tracked data.