Neck Stretcher
MaybeShoppers spend an estimated $7.6M a year here. But the average product has 10,426 reviews to catch up to, so Neck Stretcher is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $7.6M/yr2.9M searches / yr
- 90-day growth
- +2.4%search demand this quarter
- Competition
- 43%top-5 click share · 38 brands · 67 sellers
Flapen Score
Neck Stretcher against its category
The dotted line is the Health & Household average. Past it, Neck Stretcher is stronger. Inside it, weaker.
Market
The Neck Stretcher market on Amazon at a glance
Shoppers on Amazon United States searched for Neck Stretcher 2.9M times last year and spent an estimated $7.6M. The top 5 brands take 51% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.6M a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- +2.4%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $7.6Ma year
- Peak month
- November1.5× the quietest month
- Top search term
- neck stretcher802K searches a year
02 · Price
A sale here is worth $63.95.
Listings sell for $63.95 on average, from $14.67 to $335.27. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $63.95 that is $192K to $256K a year per listing.
- Average price
- $63.95inside the $15 to $100 sweet spot
- Price range
- $14.67–$335.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $192K–$256K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #119 within Occupational & Physical Therapy Aids. It carries 10,426 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 19.1%
- Average rank
- #119in Occupational & Physical Therapy Aids
- Average rating
- 4.03 starsAmazon United States average 4.42 stars
- Average reviews
- 10,426per listing
- Listings tracked
- 45
04 · Newcomers
14 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Neck Stretcher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
38 rising
Sellers
67
Top-5 brand share
51%
Top 20: 84%
Top-5 click share
43%
Top 20: 77%
Open market
44%
- Brand 124%
- Brand 210%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Neck Stretcher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Neck Stretcher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neck stretcher802K/yr
- cervical traction device410K/yr
- neck traction device336K/yr
- neck traction156K/yr
- neck decompression devices118K/yr
- neck hump corrector139K/yr
- neck posture corrector102K/yr
- cervical traction97K/yr
- neck stretcher cervical traction116K/yr
- neck decompression70K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Stretcher
We read the reviews and the return reasons for every product selling here.
“It hurts”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck Stretcher questions
Answered from the same tracked data.