Neck Pillow
PassNeck Pillow scores 65 out of 100, a Pass. Shoppers spend an estimated $30.9M a year here, search demand grew +4.3% this quarter, and an estimated 4.2% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $30.9M/yr24.2M searches / yr
- 90-day growth
- +4.3%search demand this quarter
- Competition
- 41%top-5 click share · 38 brands · 89 sellers
Flapen Score
Neck Pillow against its category
The dotted line is the Health & Household average. Past it, Neck Pillow is stronger. Inside it, weaker.
Market
The Neck Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Neck Pillow 24.2M times last year and spent an estimated $30.9M. The top 5 brands take 51% of clicks. Demand peaks in Jul. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 24.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30.9M a year.
- Searches, last 12 months
- 24.2M
- Growth, 90 days vs prior 90
- +4.3%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $30.9Ma year
- Peak month
- July1.5× the quietest month
- Top search term
- neck pillow4.6M searches a year
02 · Price
A sale here is worth $29.79.
Listings sell for $29.79 on average, from $9.49 to $58.61. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $29.79 that is $596K to $745K a year per listing.
- Average price
- $29.79inside the $15 to $100 sweet spot
- Price range
- $9.49–$58.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $596K–$745K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #26 within Bedroom Aids & Accessories. It carries 13,700 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #26in Bedroom Aids & Accessories
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 13,700per listing
- Listings tracked
- 43
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Neck Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
napfun Neck Pillow for Traveling Upgraded Travel Neck Pillow for Airplane 100% Pure Memory Foam Travel Pillow for Flight Headrest Sleep Portable Plane Accessories Light Grey
- Price
- $15.20
- Rating
- 4.3/5
- Reviews
- 20,686
- Age
- 7y ago
Ultra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper
- Price
- $38.74
- Rating
- 4.3/5
- Reviews
- 16,839
- Age
- 3y ago
Ultra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper
- Price
- $38.78
- Rating
- 4.3/5
- Reviews
- 16,839
- Age
- 3y ago
SAIREIDER Travel Pillow 100% Pure Memory Foam Travel Neck Pillow Airplane Pillow for TravelingCarHomeOfficeWashable CoverBlack
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 2,710
- Age
- 2y ago
Cirorld Neck Pillow for Traveling Travel Pillows for Airplanes 100% Pure Memory Foam Travel Neck Pillow Adjustable Flight Pillow Portable Plane Accessories with Eye Mask Earplugs Carry Bag
- Price
- $14.71
- Rating
- 4.3/5
- Reviews
- 1,628
- Age
- 1y ago
Trending
estimated 90-day click momentum
napfun Neck Pillow for Traveling Upgraded Travel Neck Pillow for Airplane 100% Pure Memory Foam Travel Pillow for Flight Headrest Sleep Portable Plane Accessories Full Black
- Price
- $18.10
- Rating
- 4.3/5
- Reviews
- 20,686
- Age
- 4y ago
Vzpeun Travel Pillow - Hooded Neck Pillow Airplane Memory Foam Filling for Plane Office Cars Sleeping Road Trip Long Flights Airplane Travel Essentials Includes Eye Mask & Earplugs (Green)
- Price
- $19.48
- Rating
- 4.3/5
- Reviews
- 520
- Age
- 1y ago
Ultra Pain Relief Cooling Pillow for Neck Support Adjustable Cervical Pillow Cozy Sleeping Odorless Ergonomic Contour Memory Foam Pillows Orthopedic Bed Pillow for Side Back Stomach Sleeper
- Price
- $38.64
- Rating
- 4.3/5
- Reviews
- 16,839
- Age
- 3y ago
Cirorld Neck Pillow for Traveling Travel Pillows for Airplanes 100% Pure Memory Foam Travel Neck Pillow Adjustable Flight Pillow Portable Plane Accessories with Eye Mask Earplugs Carry Bag
- Price
- $14.71
- Rating
- 4.3/5
- Reviews
- 1,628
- Age
- 1y ago
BCOZZY Travel Neck Pillow for Airplane Patented Double Support for Head Neck and Chin. Best for Long Flights Plane Sleeping and Car Rides. Adjustable Size. Fully Washable. Carry Bag. Large Navy
- Price
- $45.56
- Rating
- 4.2/5
- Reviews
- 9,880
- Age
- 9y ago
Newest
by launch date
Cervical Neck Pillow for Pain Relief Ergonomic Memory Foam Pillow for Side Sleeper Contour Orthopedic Bed Pillow for Neck Support with Cooling Cover Ideal Christmas Birthday Gift for Women Men
- Price
- $32.78
- Rating
- 4.3/5
- Reviews
- 781
- Age
- 10mo ago
Derila Ergo Cervical Neck Pillow for Sleeping Pillow Contour Memory Foam Pillows for Back Side Sleeper Pillows 21.25 x 14.17 x 4.72 inches
- Price
- $57.45
- Rating
- 3.9/5
- Reviews
- 12,706
- Age
- 1y ago
Vzpeun Travel Pillow - Hooded Neck Pillow Airplane Memory Foam Filling for Plane Office Cars Sleeping Road Trip Long Flights Airplane Travel Essentials Includes Eye Mask & Earplugs (Green)
- Price
- $19.48
- Rating
- 4.3/5
- Reviews
- 520
- Age
- 1y ago
SkytraxComf Travel Neck Pillow with Hood for Privacy on Long Flights
- Price
- $23.02
- Rating
- 4.3/5
- Reviews
- 971
- Age
- 1y ago
Cervical Neck Pillows with Memory Foam - Neck Pillows for Pain Relief Contour Memory Foam Pillows Ergonomic Neck Support - Adjustable Orthopedic Bed Pillows with Breathable Pillowcase for Sleeping
- Price
- $28.44
- Rating
- 4.2/5
- Reviews
- 1,890
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
38 falling
Sellers
89
Est. top-5 brand share
51%
Top 20: 85%
Est. top-5 click share
41%
Top 20: 79%
Open market
45%
- Cozyplayer19%
- napfun16%
- SAIREIDER8%
- Cirorld5%
- Derila4%
- Dot&Dot4%
Demand
Neck Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.5×
Search terms
Top Neck Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- neck pillow4.6M/yr
- travel pillow3.2M/yr
- cervical neck pillow2.3M/yr
- neck pillow airplane2.1M/yr
- side sleeper pillow1.8M/yr
- pillow for neck pain relief1.2M/yr
- neck pillow for sleeping1.2M/yr
- airplane pillow827K/yr
- travel neck pillow840K/yr
- travel pillows for airplanes841K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Pillow
We read the reviews and the return reasons for every product selling here.
“Fabric is uncomfortable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data