Neck Massager Fsa Hsa Eligible
FailShoppers spend an estimated $36K a year here, so Neck Massager Fsa Hsa Eligible is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $36K/yr31K searches / yr
- 90-day growth
- -27.0%search demand this quarter
- Competition
- 38%top-5 click share · 25 brands · 52 sellers
Flapen Score
Neck Massager Fsa Hsa Eligible against its category
The dotted line is the Health & Household average. Past it, Neck Massager Fsa Hsa Eligible is stronger. Inside it, weaker.
Market
The Neck Massager Fsa Hsa Eligible market on Amazon at a glance
Shoppers on Amazon United States searched for Neck Massager Fsa Hsa Eligible 31K times last year and spent an estimated $36K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -27.0%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $36Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- massage heating pad for neck and shoulders and back6K searches a year
02 · Price
A sale here is worth $44.69.
Listings sell for $44.69 on average, from $23.54 to $73.05. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $44.69 that is $0 to $4K a year per listing.
- Average price
- $44.69inside the $15 to $100 sweet spot
- Price range
- $23.54–$73.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #2,656 within Hot & Cold Therapies. It carries 8,083 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #2,656in Hot & Cold Therapies
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 8,083per listing
- Listings tracked
- 41
04 · Newcomers
12 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Neck Massager Fsa Hsa Eligible products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
25 rising
Sellers
52
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
38%
Top 20: 79%
Open market
28%
- Brand 143%
- Brand 27%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Neck Massager Fsa Hsa Eligible search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Neck Massager Fsa Hsa Eligible search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- massage heating pad for neck and shoulders and back6K/yr
- neck heating pad with massage5K/yr
- knqze neck and shoulder massager4K/yr
- trumedic massager2K/yr
- neck and shoulder heating pad with massage7K/yr
- knoze neck and shoulder massager3K/yr
- neck shoulder heating pad massager3K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Massager Fsa Hsa Eligible
We read the reviews and the return reasons for every product selling here.
“Did not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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FAQ
Common Neck Massager Fsa Hsa Eligible questions
Answered from the same tracked data.