Neck Massager
MaybeShoppers spend an estimated $19.7M a year here. But the average product has 13,158 reviews to catch up to, so Neck Massager is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $19.7M/yr21.2M searches / yr
- 90-day growth
- +3.9%search demand this quarter
- Competition
- 45%top-5 click share · 28 brands · 63 sellers
Flapen Score
Neck Massager against its category
The dotted line is the Health & Household average. Past it, Neck Massager is stronger. Inside it, weaker.
Market
The Neck Massager market on Amazon at a glance
Shoppers on Amazon United States searched for Neck Massager 21.2M times last year and spent an estimated $19.7M. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 21.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19.7M a year.
- Searches, last 12 months
- 21.2M
- Growth, 90 days vs prior 90
- +3.9%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $19.7Ma year
- Peak month
- December3.7× the quietest month
- Top search term
- neck massager5.5M searches a year
02 · Price
A sale here is worth $48.74.
Listings sell for $48.74 on average, from $19.95 to $129.83. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At $48.74 that is $609K to $731K a year per listing.
- Average price
- $48.74inside the $15 to $100 sweet spot
- Price range
- $19.95–$129.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $609K–$731K
- Returns
- 5.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #3,617 within Electric Massagers. It carries 13,158 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 14.9%
- Average rank
- #3,617in Electric Massagers
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 13,158per listing
- Listings tracked
- 35
04 · Newcomers
10 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Neck Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
63
Top-5 brand share
53%
Top 20: 93%
Top-5 click share
45%
Top 20: 85%
Open market
41%
- Brand 115%
- Brand 214%
- Brand 39%
- Brand 49%
- Brand 56%
- Brand 65%
Demand
Neck Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.7×
Search terms
Top Neck Massager search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- neck massager5.5M/yr
- back massager3.0M/yr
- massager3.3M/yr
- massage1.5M/yr
- shoulder massager826K/yr
- neck massager with heat578K/yr
- masajeador de espalda y cuello784K/yr
- neck massager for pain relief deep tissue679K/yr
- back massager for pain relief deep tissue1.5M/yr
- neck and shoulder massager359K/yr
Reviews and returns
What reviews say buyers love and hate about Neck Massager
We read the reviews and the return reasons for every product selling here.
“Broke quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Neck Massager questions
Answered from the same tracked data.