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Neck Ice Pack

Pass

Neck Ice Pack scores 69 out of 100, a Pass. Shoppers spend an estimated $696K a year here, search demand grew +71.5% this quarter, and an estimated 2.3% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 14,768 Health & Household niches · +20 vs the category median of 49
Market size
$696K/yr620K searches / yr
90-day growth
+71.5%search demand this quarter
Competition
50%top-5 click share · 27 brands · 60 sellers

Flapen Score

Neck Ice Pack against its category

The dotted line is the Health & Household average. Past it, Neck Ice Pack is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Neck Ice Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Neck Ice Pack 620K times last year and spent an estimated $696K. The top 5 brands take 53% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 620K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +71.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $696K a year.

Searches, last 12 months
620K
Growth, 90 days vs prior 90
+71.5%
Conversion, latest week
6.1%
Market size, estimated
$696Ka year
Peak month
July2.7× the quietest month
Top search term
neck ice pack183K searches a year

02 · Price

A sale here is worth $18.39.

Listings sell for $18.39 on average, from $9.28 to $36.88. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $18.39 that is $28K to $37K a year per listing.

Average price
$18.39inside the $15 to $100 sweet spot
Price range
$9.28–$36.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$28K–$37K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #585 within Hot & Cold Therapies. It carries 2,572 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#585in Hot & Cold Therapies
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
2,572per listing
Listings tracked
35

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Neck Ice Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

60

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

50%

Top 20: 88%

Open market

42%

  • Brand 114%
  • Brand 211%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Neck Ice Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Neck Ice Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • neck ice pack183K/yr
  • ice pack for neck87K/yr
  • neck ice pack wrap103K/yr
  • ice pack for neck and shoulders31K/yr
  • ice neck wrap23K/yr
  • neck and shoulder ice pack26K/yr
  • cold neck wrap17K/yr
  • neck ice wrap19K/yr
  • neck ice18K/yr
  • cervical ice pack19K/yr

Reviews and returns

What reviews say buyers love and hate about Neck Ice Pack

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Too large”
A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Neck Ice Pack questions

Answered from the same tracked data.